Simplicity.
It’s easy to forget the power of simplicity. The rage these days seems to be creating new things and trying to be shinier and more complex than whatever was before, but sometimes it is nice to take a step back. It feels like a relief. recently a music video was released that definitely impressed me, because it was so effective, yet was one of the simplest music videos I have seen in a while:
It took me until the second verse to realise what was off about it, it was that it was all shot in one continuous take. Of course once I realised this, I really didn’t mind it, I was impressed more than anything (Even Kai dropping his hat toward the end looked almost intentional.) Although the grey costumes on a grey background in a dark room initially sounds bland, things like clean choreography, flickering lights, and the fun exchange of 4 hats between 12 people kept it interesting. Here is an article discussing the video in more depth, (Although I disagree with their comment about the video being boring.)
After learning about ‘Design Fiction,’ I was interested by the idea of trialing prototypes and models of possible inventions through fiction, something so innovative and exploratory, but now I am also reminded that simplicity has its own positives, and is better than creating and including extravagant things just for the sake of creating.