https://www.instagram.com/p/BXib5pbBdlh/
Who is the practitioner (what is their name?) and when were they practicing?
Randy Cano is an LA based 3D designer, animator and artist who has been professionally producing animated content for a little over 3 years. He is currently active and works with brands such as MTV and Nike.
What is the title of the photo or video you have chosen to analyse (can you provide a link?)
I have chosen the video uploaded to Instagram with the caption “Justice – Helix”. It can be viewed here.
With the photo or video, you are examining when was it produced (date)?
The video was uploaded to Instagram on August 9th, 2017.
How was the photo or video authored?
The video was authored in Houdini, a professional level procedural modelling, animation, rendering and compositing software package. In order to create such a video, Randy Cano would have used a series of interconnected nodes within the software that can be fully programmed to trigger animations. Once the nodes were calculated to perform the correct animation, he then would have done a series of render passes within the software to add the assets, smoke and colours. The video would then be exported and opened in some form of editing software (such as Adobe Premier Pro) in order to add the music in time with the video.
How was the photo or video published?
The video was uploaded to both Randy Cano’s own Instagram page and his website. The instagram post was a cross promotion with musical artist Gesaffelstein, who’s remix of Justice is used in the Instagram video. It is part of a series of posts that Randy Cano has done, using musical artists such as Travis Scott and T-Pain’s music overlayed with a short looping animation.
How was the photo or video distributed?
The video would have been initially distributed to Randy’s Instagram followers directly via Instagram and then shared with their friends/followers. There would have also been a secondary wave of reach as the video was also promoted by the musical artist Gesaffelstein and so his followers would have subsequently been exposed to the video on instagram as well.
Randy also uploaded this video to his website inside his folio section, so it has also been distributed professionally to potential clients seeking an animator.
References:
Cano, R. (2020). RANDY CANO — About. [online] RANDY CANO. Available at: http://www.randycano.com/new-page [Accessed 16 Feb. 2020].
Cano, R. (2020). Randy Cano on Instagram: “🔈Justice – Helix (Gesaffelstein Vision Remix)”. [online] Instagram. Available at: https://www.instagram.com/p/BXib5pbBdlh/ [Accessed 16 Feb. 2020].
Epstein, J. (2020). Randy Cano: Art In Motion. [online] Oneclub.org. Available at: https://www.oneclub.org/articles/-view/randy-cano-art-in-motion [Accessed 16 Feb. 2020].
Sidefx.com. (2020). Houdini | 3D Procedural Software for Film, TV & Gamedev | SideFX. [online] Available at: https://www.sidefx.com/products/houdini/ [Accessed 16 Feb. 2020].