Who is the practitioner (what is their name?) and when were they practicing?
Mike Winkelmann, known professionally as Beeple, is a graphic designer who works in many forms of media such as short films, VJ Loops, 3D rendered photography and more. Beeple is currently active on Instagram and uploads daily. He is a proponent of the “everyday” movement, and has produced, rendered and uploaded a graphic design onto his social media account every day for over 12 years.
What is the title of the photo or video you have chosen to analyse (can you provide a link?)
I chose to analyse the photo TESLA LUNAR OCEAN. It can be found here.
With the photo or video, you are examining when was it produced (date)?
TESLAR LUNA OCEAN was produced on February 7th, 2020.
How was the photo or video authored?
The photo is a 3D rendered image that Beeple created using his extensive library of assets that he has collected over the 10+ years of content creation as a graphic designer. The process begins with a blank slate within Cinema 4D software that Beeple would then begin to fill with background assets, then progressively add more detail to the landscape until it resembled what is seen in the photo. After he is happy with how the image looks, he will then export the file and open it in Octane, where he will begin the render process. All of Beeple’s “Everyday” graphic designs are fully rendered 3D environments, rather than flat images created in Photoshop or a similar software.
How was the photo or video published?
Beeple publishes all his designs to a variety of sites. He uploads his everyday designs daily to his Instagram account @beeple_crap. He also publishes these to his own personal website (found here) and to his behance page (found here). Because Instagram and similar social media sites date all uploads a user makes, it is a perfect way for Beeple to have evidence of the fact that he has created and uploaded designs every single day for more than 12 years.
How was the photo or video distributed?
The designs are distributed to his Instagram follows via the app, and then from there often shared through social media as his follows wish to show his content to their friends/followers. His profile on both his website and his Instagram account is marketed as very personal / lighthearted.
References:
Anon, (2020). Overview. [online] Available at: http://www.maxon.net/en/products/cinema-4d/new-in-release-21/overview/ [Accessed 16 Feb. 2020].
Baldegg, K. (2020). Creativity Is Hustle: Make Something Every Day. [online] The Atlantic. Available at: https://www.theatlantic.com/video/archive/2011/10/creativity-is-hustle-make-something-every-day/246377/#slide15 [Accessed 16 Feb. 2020].
OTOY. (2020). OctaneRender 2020™ Preview is here!. [online] Available at: https://home.otoy.com/render/octane-render/ [Accessed 16 Feb. 2020].
Winkelmann, M. (2020). [online] Beeple-crap.com. Available at: https://www.beeple-crap.com/ [Accessed 16 Feb. 2020].