Martin Stewart/flickr

Gone are the days when content had to be generic in order to reach a bigger audience. Gone are the days of expensive resource intensive big grand monumental media companies. We are living in a post industrial media era where the landscape is unknowable.

With the internet the cost of distribution = 0
Cost of production = as much as a smartphone.

If media nowadays doesn’t have ‘porous edges’ in that it can be continually adapted and transformed it will fail – Like myspace..poor murdoch.