![](http://www.mediafactory.org.au/jack-connor/files/2017/04/15629394420_c0cbba0c53_o-1wrjch8.jpg)
Martin Stewart/flickr
Gone are the days when content had to be generic in order to reach a bigger audience. Gone are the days of expensive resource intensive big grand monumental media companies. We are living in a post industrial media era where the landscape is unknowable.
With the internet the cost of distribution = 0
Cost of production = as much as a smartphone.
If media nowadays doesn’t have ‘porous edges’ in that it can be continually adapted and transformed it will fail – Like myspace..poor murdoch.