Although the media and technology is becoming more and more dominant within modernistic society, which I believe is an exciting aspect, there are many concerns and issues arising around the constant urge to be looking ‘down’ at phones, computers or any sort of device; consumerism. Seeing all these individuals, these ordinary Melbournians looking down at their phones completely detached from the world at that very moment, in their own little bubble of thought, made me wonder if whether or not this ongoing technology progression is a positive or negative. If having your head buried into a device becomes the norm, how will the future society be affected? Will they miss out on opportunities? What if someone completely walked past the love of their life without even realising because they had their heads down looking at their phones? How would we know? This video on YouTube is a perfect example of what individuals could be missing out on and how it could be changed ever so easily, by simply ‘looking up’.