We were trying to think of ways we could express feelings that come from being online. For me, when I think of that feeling I imagine myself going down a hole, falling down into another world without any control. Because the internet and the online world is so large and never ending.

We were discussing how we wanted to show this idea in the video. After suggested different ideas including filming a rock down down a gutter (for example), we thought of Alice in Wonderland. This idea works so well in visually depicting the feeling you get when you enter the online world, falling down into it’s bottomless pit. Alice literally enters a whole other world when she falls down. We thought it would be cool to overlay the shot of Alice falling down the rabbit hole on top of the face scrolling through a computer feed. Showing what it feels like.