This week’s lecture was based on the concept of audiences. I was able to gather the information given at the lectorial and come up with the distinct differences between two types of audiences – passive audiences and active audiences.

Passive audiences are easily convinced by the media, they are brainwashed and essentially believe all they are told, and are easily manipulated by the delivery from the media.

Active audiences are not easily influenced by the media and are able to make their own decisions on what to believe.

Fans were also mentioned in the lectorial as they were described as regressive social subjects. I initially didn’t understand why it was necessary to alienate them as these so called ‘subjects’, and why they were referred to as regressive. Do they mean they are less developed in the knowledge they hold in regards to the media? It was also said that the emergence of participatory culture and interaction practices on the part of audiences due to new technologies and changes in media industries.