After watching everyone’s PB3 videos in tutorial, we came to the discussion of that although we all had the exact same requirements and constraints stated in the brief, every single person’s video was so different from each other.

Louise then proposed the idea of technical vs. aesthetic appeals in not only videos in general, but in particular our PB3’s.

The technical being the type of shots, angles and techniques, and the aesthetic being the style and look of the video. Both of these qualities are so incredibly important in order in keeping it interesting and appealing to the audience and enabling them to fully engage with the piece.

 

In class we thought about the two qualities and what each one consists of:

Technical

• Angles ensure videos are interesting
• Setting up two cameras as a technique, running them at the same time and getting two different angles; one in front of the subject and one to the side.

 

Aethetical

• Thinking about the color composition in the shot
• The objects/ components within the shot, how are they set up
• Location – indoor or outdoor, at home, a market, beach or city
• What is behind, next to or in front of the subject in the interviewing shots; how they help tell the story or generate personality or relevance of the interviewee.