This week’s lectorial discussed the concept of noticing, especially in the world of media. Media is everywhere and we particularly as media students should be noticing more than others in our everyday practices.

Rachel suggested that noticing helps to inform our future practices whatever they may be, however I struggle to fully understand how she means.

I definitely agree that we learn from noticing though, we learn something new everyday as cliché as it sounds, but particularly through noticing as a bystander rather than being physically told the information.

Narrative = a way of structuring meanings in the form of a story. This was one definition that stood out to me during the ‘narrative and storytelling’ section of this week’s lectorial. Brian mentioned and later in detail spoke about the different elements of narrative. This included:

• Controlling idea
• Character
• Conflict
• Structure
• Character change/growth

I began thinking about the effectiveness of a narrative if these elements weren’t taken into consideration. Obviously the controlling idea of the narrative is going to be ever-present because otherwise there would be no point of it at all, it would just be all over the place and make no sense; this would mean there is no structure, which is another important element. Having no structure would unable to audience to understand what is going on as it wouldn’t provide the audience with guidelines to follow, it would create a messy environment in which the audience would have to create their own interpretations.