‘Media is everywhere’. Although actually quite straight forward and simple, I found this task to be quite challenging, as I assumed media to be everywhere but really when looking for it, it’s harder to find. Our location was the Melbourne Emporium next to Melbourne Central. As soon as we walked in, I instantly noticed the dozens of advertisements positioned at every corner possible, and outside shop windows. Obviously the adverts on billboards outside shop windows were tailored specifically for that particular product/ service within that shop, but there were still a few scattered around different floors advertising products completely irrelevant to where they were positioned. I found these ads to be the most exciting. Specifically, one of which was Fanta and it involved an interactive game where you press the giant screen and pop as many bubbles as you can in 30 seconds. I tried this game several times in a row and not only did I find it completely and utterly entertaining, but also realised how much of an impact it had on me. It was instantly retested into my brain that this ad was for Fanta, and I was able to consume this type of media as well as pay a really fun game. This was a fantastic example of creative advertisements, thus creative media.