One aspect of this video clip that really struck me was how incredibly similar the theme was to Sia’s ‘Chandelier’ video clip.
The Chandelier video clip portrays a young girl in a skin coloured leotard dancing elaborately and emotionally to the song, aiming to portray distress, sadness and the extreme harshness in reality. Although the two songs are not similar at all, Love Yourself follows a similar style. Two individuals dancing with intensely structured moves aiming to convey messages of discomfort between the couple and distance that the girl brings upon the boy. These moves are incorporated into every day life; running in chronological order from the beginning of an ordinary day to the end – the entire clip based in their own apartment. Similarly, Sia’s Chandelier is based in the same apartment (from what is looks like).
The ‘Love Yourself’ video clip has some unique camera shots that are so simple yet so affective. Specifically, there is a shot that presented through the use of two iPhones next to each other, where the girl jumps through one phone to the next. This shot is so unique however so simple, and it’s surprising that (from what I know of) no other video clip has a shot quite like it.
Another aspect of the clip that is so interesting is how the whole thing is a book end. It begins in a black and white tone with the couple waking up in the morning, and ends in a black and white tone with the girl waking up in the middle of the night, however this time alone.
The video itself is so simple yet so powerful as the aspect of the girl loving herself’ is so easily portrayed without needing clarification. Likewise, the boys frustration at the girl and sorrow within the relationship is so easily identifiable, purely through the use of a few basic camera shots. The shots combined with the dance moves and facial expressions enable this to occur.