A2 Post Four – The Strategy
Devise a social media strategy that explains how you can engage your audience.
Over the past few weeks I have planned how I can begin to answer the following question:
How can social media become a more honest, open and encouraging place?
I began by conducting preliminary research which led me to form a target audience of 13-24 year olds. I then chose for my idea to first be introduced to Instagram. Not only is my target audience ubiquitous on Instagram, but the platform is driven by visuals, engagement and shareability; all features important to answering my question. Thus, ‘Make the Stop’ was born.
‘Make the Stop’ is a mental health campaign. We all spend copious amounts of time online, often appearing okay just because we’re active. But as we scroll and scroll, we forget to stop and think how we can actually connect with what we see. That is where ‘Make the Stop’ comes into play; to encourage people to stop for a moment and use their time online to receive and reciprocate an act of kindness. My first step has been to go live with the account in order to establish what it is. Check it out here.
The next step will be to engage my audience. The following is a prototype of one type of content I will publish. I also plan to make more animations. They however, have not been published yet as I plan to publish content on a daily basis. Therefore, I must make enough content in advance to do so. It is then that I shall begin to monitor engagement with the account and posts. Therefore, my strategy in engaging my audience is to upload consistently to demonstrate that ‘Make the Stop’ is reliable and here for you.
I hope to reach many people as we can all do with some positivity. But, even making a difference in one person’s life is just as meaningful as we are all valuable.