Networked Media Week 8: Networked Video
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Who is the practitioner (what is their name?) and when were they practicing?
Joey Kidney is a 23 year old Canadian YouTuber. He has amassed 731,000 subscribers on YouTube and has a following of 115,000 on Instagram. His content across the various platforms put a spotlight on well-being, mental health, love and more. He has been active on YouTube since 2012 and currently posts new videos weekly.
What is the title of the photo or video you have chosen to analyse (can you provide a link?)
I have chosen to focus on a recent post on Joey’s Instagram. The video is a visual accompaniment to a snippet from his podcast The Happy Times. (https://www.instagram.com/p/BwaMQw9h1ZO/)
With the photo or video, you are examining when was it produced (date)?
Whilst the video was published on the 18th of April 2019, it would have been produced much earlier. The reason for this is that the video includes shots that were already filmed of or by Joey but were deemed suitable to use at this time to be part of an edited sequence to accompany audio from his podcast.
How was the photo or video authored?
As this video is a compilation of clips filmed over a series of time, it is unclear what camera was used for shooting. For example, there are shots that appear to have been filmed using a camera, a phone and a drone. The accompanying audio from his podcast would most likely have been recorded using a microphone. Then, it would have all been brought together using editing software such as Premiere pro (as I have seen it on his computer screen on his Instagram stories) to put the clips, sound and text all together.
How was the photo or video published?
The video would have been exported from his computer and transferred to his phone in order for it to be published on his Instagram account.
How was the photo or video distributed?
The main focus of this post is to spread distribution of his podcast. In saying that, the original distribution of the audio is through iTunes and Spotify. This Instagram post however, increases the reach of the podcast as Joey’s followers learn through reading the caption that the full version can be found by listening to The Happy Times. Within Instagram itself, the distribution occurs through the use of hashtags. As the content in the video centres around mental health, the hashtags correlate with the topic. For example, the popular hashtags #mentalhealth (10.7 million posts) and #inspiration (139 million posts) are used to help circulate the post within communities of people who are interested in those topics. In saying that, this highlights that Instagram is saturated with posts and so, even if a hashtag is used, it can be easily lost within the realm of posts as new posts are constantly being added. It then becomes a matter of what is necessary to separate one account from the next in order for distribution to be effective.