Making Public Television Social? Public Service Broadcasting and the Challenges of Social Media
Van Dijck, J. and Poell, T., 2015. Making public television social? Public service broadcasting and the challenges of social media. Television & New Media, 16(2), pp.148-164.
This article looks at the effect the increase of social media in our society has had on European public service broadcasting. The article examines the interaction between the two platforms on three levels: the level of institution, professional practise, and content. The article then goes onto address broader questions of how public broadcasters are adjusting to the change social media brings in their field. It raises questions of how public broadcasting can capitalise on social medias ability to connect with younger audiences. The overlap between social media and public broadcasting is increasing and the article addresses the changing meaning of ‘publicness’ in European public broadcasting.