Tag / social contexts

by harrietread

Distance between the Audience and the Mediated Subject

In one of our more recent readings for Media 1, I was initially taken aback by the sheer deepness and abstractness of this extract on Perspective and Social Distance. It took me a minute to notice that what was being discussed was essentially how perspective in a piece of media reflects, literally and figuratively, the distances between the audience addressed and the subject being represented.

That may seem a little confusing at first, so let’s try a better interpretation:

Let’s say you’re watching an ad on TV for the upcoming footy season. Any particularly exclusive shots you see of significant individual players may look at them from a slight low-angle, and depict them at full length in the frame which would place them a couple of meters away from the camera/the audience. This positioning of the player in this manner subtly suggests that their significance makes them superior to the audience; they are tall, powerful, and untouchable, far from our screens; at the same time, they are essentially framed so that the audience wants to be on their level, and join them on that platform several meters from the camera where there is apparent glory. That is the essential gist that I got from Perspective and Social Distance.

The reading looked closer at this idea of perspective by referring to its modern roots in the Renaissance era, spanning roughly from the 1500s-1600s. As I am fond to say the least of art, particularly classical art, this exploration clarified what the reading meant by ‘perspective’ in a tangible sense. A sense of hierarchy within artistic and mediated texts clarified for me how there is a distance both literal and figurative between an audience and a subject. In the foreground of a photograph for instance, there are the things considered most accessible to the audience; perhaps normal people, everyday objects, items, pets and animals. The further towards the background of the photo you go, subjects represented would be the ones difficult to attain for an audience; perhaps a representation of fame, fortune, glory, etc.

by harrietread

What is Media?

Our Media 1 class yesterday explored what makes something a media text. Our verdict was that a media text was ‘any piece of media that communicates some sort of meaning.’

We also explored the way in which media, in its development as forms of communication, has made us interconnected and intertwined across the globe. Something that interested me was the shift from a Pre-Modern society to a Modern society.

A Pre-Modern society was the world before access to mass media was possible, wherein we experienced almost everything directly and face-to-face. A Modern society, like the one we are in today, sees us experiencing things through media texts, ranging from maps, books and newspapers to television, radio and phones.

The concept of ‘imagined communities’ was raised in the context of Modern societies. My understanding of them is that they are how media texts and the interconnectivity of communication media and technologies form a sense of community. For example, national newspapers, such as The Australian, help Australians identify as a community even though not everybody knows one another as closely as a smaller, local suburban area would.

Following our discussion of what is media, we were sent out in groups to various parts of the CBD to gather a collection of media texts that are present in our everyday lives; my group was sent to the State Library on Swanston Street, and our collection of media texts will be presented in a follow-up post.

by harrietread

Out with the Old, In with the New

With communication medias and technology changing at such a vast and rapid pace, it is interesting to consider how we are changing the ways that we communicate. I am most interested in how we communicate depending on our contexts, whether we may be doing so a personally gratifying sense, or in a professional environment.

When tasked in my New Media, New Asia class to brainstorm in groups what communication is and what forms it takes, we looked at two basic categories: personal use of technologies and media, and professional use.

In a professional sense, whether you are contacting employers, engaging in business, commerce or politics, or even just contacting a professor or teacher, we found that you are more likely to use traditional means of communicating. This includes emails, faxing, verbal telephone calls or even handwritten letters. Conversely, more personal means of communication involve text messaging and a wide range of social media platforms. This includes Facebook, Twitter, Snapchat, Whatsapp and even dating apps such as Tinder, Scissr or Grindr.

What I gathered from these examples is that presently, leading figures such as CEOs, world leaders and the judiciary, as well as teachers, shop owners and various practitioners, are predominantly of an older generation accustomed to a handful of communication methods. Within a few years, that may change. These are figures of a generation predating the mentally stimulating world of 21st century communication technologies; thus, it is far more appealing for them to be approached for things that are formal or professional with formal and traditional methods of communicating. An employer of an office-based job is highly unlikely to hire someone who only communicates with them via texting or Facebook Messenger.

Furthermore, as I myself am a member of Generation Z, I find that I am more comfortable using informal methods of communicating, which often don’t involve any verbal conversation; even now, businesses and organisations are adapting to the rapidly changing world of communication media, with apps and websites being developed such as LinkedIn. I theorise that in the years to come, the formalities of present day communication in a professional sense will relax, and give way to a more informal and casual style of communicating.

by harrietread

The Historical Context and Cultural Shifts seen between The Last Airbender and Legend of Korra

I consider myself an avid fan of the popularised children’s’/teen television show Avatar: The Last Airbender and, more predominantly, the far more mature Legend of Korra. My keener interest in the latter (LoK) is the vast conceptual, narrative and design-based development taken by creators and producers, Michael Dante DiMartino and Bryan Konietzko. What fascinates me in Legend of Korra is how these factors are inspired by real-world historical and societal contexts, and I sought in this essay to work out why I love it so damn much.

To begin with, let’s look at what divides the two series in Avatar: their settings and societal contexts. The Last Airbender is set in an ancient, barely pre-industrial world, taking a lot of its visual, historical and conceptual inspiration from ancient Chinese history. Legend of Korra retains these historical and social inspirations, however they are recontextualised into a world based on the 1920s-30s in the West. Many fans are critical of the seemingly drastic change of the show’s style as they consider the shift from a near-medieval context to a 20th century setting to be unrealistically fast.

However if we take a closer look at the chronology of the show, the time period between Avatar Aang’s defeat of Fire Lord Ozai in The Last Airbender, and the birth of Avatar Korra in Legend of Korra, spans 53 years. Many consider this to be too short an amount of time for the world to see such immense cultural and technological changes as are seen onscreen. Some may argue that the rate of technological advancement in the Avatar universe far surpasses realistic expectations.  But if we observe history from the late 1800s to the present, we can see that the real world went through a massive amount of change similar to that seen in Legend of Korra.

Industrialisation on a massive scale began as early as the 19th century in Europe. This is referenced in The Last Airbender wherein the Fire Nation is already in a period of industrialisation; yet, the Earth Kingdom and Water Tribes still retain almost medieval social values, let alone the capacity for mass industrialisation. This can be seen in The Last Airbender, Book 1, when Katara is initially forbidden from learning to waterbend in combat by the Northern Water Tribe’s strict patriarchal social values.

Adding on to this notion of social values, the end of the First World War gave way to a massive cultural and social shift, the Roaring Twenties, which is reflected in Legend of Korra. An example of a cultural shift across the series is the evident changes in styles of bending, with various techniques blending across elements. This can be seen in the differing earth and metalbending fighting techniques of Toph in TLA and Kuvira in LoK. Toph uses a traditional earthbending style with deep rooted stances and a very clear distinction between when she is being defensive versus offensive. Kuvira, however, earthbends with traditional waterbending techniques, turning an opponent’s attack back onto them in an adaptive and fluid style. This idea that the Great War in the Avatar universe influenced cultural changes down to the way that the elements are bended reflect the cultural changes that occurred in the West following the First World War.

Furthermore, the historical context of the hundred year long war holds similar relevance in how the real world encounter rapid modernization. Tensions within Europe leading up to what became the Great War contributed to massive industrialisation and development of technology such as warships, tanks, automatic guns and artillery. Similarly, as seen in The Last Airbender, the Fire Nation holds a dominant position over the other nations as it has far superior tanks, airships and technology that allow them to hold an upper hand against the less technologically advanced Water Tribes and Earth Kingdom.

But I believe that the ability to bend the elements in the Avatar universe would not only assist in development of technology, but would accelerate its development far beyond what we could ever achieve in the real world. For example, in Legend of Korra Book 1, Chapter 4, it is shown that the firebender Mako uses lightning bending in an industrial job to provide electricity to Republic City. This indicates that in the Avatar universe, not only is the rate of technological and socio-economic advancement realistic, it could easily surpass that of the real world.

Avatar: the Legend of Korra is, from a subjective point of view, is brilliant. It is a brilliantly developed series that has grown from a ‘kids’ cartoon’ to a mature and often challenging show. The narrative itself, in taking cues from historical contexts, provides a clear insight onto history for younger generations, and can also be readily consumed by older audiences as it is visually stunning and elegant.