My Take on Alternate Realities

When I say alternate realities, I’m not necessarily talking about Narnia, the Matrix, space-time travel or anything like that. I’m talking more about the realities within our minds that are constructed by our experiences and perspectives.

About a week ago, I made a post about how some of the things that Donald Trump says look good on paper, and that people do have reasons for wanting to support him. I’m going to extend that post a little further, thanks to a recent publication by the Wall Street Journal after they did a study on how social media news feeds can affect who people are more aligned to.

What Wall Street Journal’s Jon Keegan has done is set up two feeds which have real conversations and posts that individuals have posted on Facebook, and aligned them into a red ‘conservative’ feed and a blue ‘liberal’ feed. Users who posted all of these uploads, of which there were up to 10.1 million of them, were anonymised but had their political label analysed.

Based on the study’s findings, and the presentation of conservative vs liberal posts on Facebook, one can logically come to the conclusion that as long as you are receiving media texts from entirely one political standing, you are reinforcing your already existing beliefs. It seems fairly logical and simplistic, but at the same time it’s interesting to consider how different the political situation in the US would be if social media were different to how it currently is. It makes a little more sense in the world in terms of exactly how people align themselves to certain ideas or political figures. The reinforcement theory we learned in high school comes into play, as how we tailor what we prefer to see and choose to omit from our feeds reinforces reality as we perceive it.

My Take on Timothy Treadwell

In Cinema, we watched Grizzly Man, a documentary about a man named Timothy Treadwell who was obsessed with bears and nature. Watching excerpts from his own videos through the documentary, I (and I believe many other members of the audience) was struck by his peculiar nature and deep obsession with the wilderness, particularly his apparent nonchalance when faced with enormous, unpredictable and powerful adult grizzly bears. For the most part, I think that Treadwell was a nutter, and kept thinking to myself, ‘he’s insane, he’s mad, maybe he is simply not well,’ and my mind was drawn back to yesterday’s lectorial on media institutions and Michel Foucault’s studies of how abnormal behaviour is perceived and treated in society.

Firstly, what made Timothy Treadwell ‘abnormal?’ I would say, from watching Grizzly Man, that it would be his unusual accent and mannerisms. At a first glance, he seemed effeminate which made his character distinctive and out of the ordinary, particularly in the wilds of Alaska.

Secondly, his unusualness came from his deep passionate confessions of love and admiration for bears. In a social context, most people may say they respect bears when brought up in conversation; but he publicly preached about them. Furthermore, his character implied that his love for the beasts made him naïve to their wild, powerful and deadly nature. He said so himself, without much concern, that he was at risk of bodily or fatal harm, and yet he persevered and stayed within the vicinity of bears. Why would a sane person risk their lives and safety for the sake of studying and ‘protecting’ such dangerous creatures? This, I believe, is what would help classify Treadwell in society as a ‘weirdo,’ a ‘nut,’ ‘delusional’ or ‘crazy.’

Treadwell was a fascinating character and is fascinating to observe, because he is a brilliant example of someone in contemporary society who is, in his own way, mentally unwell. He has a history of drug and alcohol abuse, and voluntarily stopped taking antidepressants without the clearance of a doctor and I believe these are grounds for someone who is troubled; not necessarily mentally ill, but confused and unwell. If we were to examine him through the lens of Foucault’s Madness and Civilisation, we would engage in a sociological study of the relationship between Treadwell as an individual and society on a larger scale. In the documentary itself, his friends and acquaintances recounted him as unusual, troubled and, to some degree, worrying or even frightening in his obsession. Even Treadwell’s relationship with the audience while watching the documentary would be an interesting one to study. For one thing, how would we, as an audience of this somewhat biased a perception of a documentary, express our opinions of Treadwell in a social situation with friends or in a discussion in Cinema? That’s something that intrigues me, because I definitely have opinions of Treadwell that I want to clarify for myself.

My Take on Michel Foucalt’s Institutions

In today’s lectorial, we had a discussion about institutions and variations on them in society. Essentially, an institution is a man-made construct concerned with structures of society. This can be anything from ‘marriage’ or ‘divorce’ as social institutions, or media institutions such as the ABC News, HBO or community media channels.

What stuck with me most after the lectorial was philosopher, historian, social theorist and literary critic Michel Foulcalt’s ideas of relationships between society and individuals. In his 1961 book Madness and Civilisation, Foucalt explores the institution of mental asylums from the Renaissance (1500s AD) up to the contemporary society of his time in the late 1950s-early 60s.

In his book, he explored the societal implications of what constituted as ‘mad’ or ‘sane,’ and the way that society dealt with ‘mad’ people. His study became an exploration of what was considered ‘normal’ or ‘abnormal’ according to social values. In summary, he maintained that unlike inthe Renaissance, when those deemed ‘mad’ were believed to be on a cosmically higher level than others in society, in the Classical Age (17th to 18th/19th century), those considered mad were simply thrown into asylums out of the way with other undesirables for the protection of society.

Moving further on to his contemporary era, the modern era, he asserted in his findings that while there were attempts being made to ‘cure’ these people in institutions under the guidance of medical doctors, there was on one level a great contrast in power between patients and doctors and on another level an inherited social value from the Classical Age that those who were ‘mad’ were undesirables to be hidden away for society’s protection.

Foucalt’s study on mental asylums as institutions through history are important factors of my studies because it highlights the central significance that sociology, society and society’s values have in media and communications. What I got out of this lectorial revolving around institutions, elements of sociology and Michel Foucalt’s case studies was the sense that institutions are an immensely important construct and organisation of structures in society.

Basic Comms 101 by Me

In my New Media New Asia class, for a group assessment task, my group pitched an idea for an app that would incentify taking public transport in China to reduce congestion and air pollution.

Essentially, in big cities in China such as Beijing or Shanghai, public transport is not utilised the same way as somewhere like Melbourne, because there is a more prominent culture of hierarchy and status for the Chinese, and one way of showing off status is by owning a car. Thus, logically, it makes sense that people in China are more interested in showing off the fact that they have a car than waiting an hour for a bus.

The feedback that we got from our tutor for this pitch was that we should reconsider how to approach the issue. What we wanted ultimately from this app was to change the behaviour of people in China; and this, to me, has become a key factor in the philosophy and aims of media/communication practitioners.

Behavioural change through our app, as our tutor suggested, would be based around Acculturation (Merriam Webster definition: cultural modification of an individual, group, or people by adapting to or borrowing traits from another culture). In a sense, this app would be aimed at 18-30 year olds in China, students and young professionals, in the hopes of normalising use of public transport for their generation and future generations.

Behavioural change in communications is vital to communications now that I think about it more closely. Raising awareness, as enlightened to me in my earlier classes, is not actually that important on its own. Raising awareness doesn’t do anything on its own. When David Attenborough released his documentary about the Great Barrier Reef in December 2015, sure he wanted awareness of the environment’s vulnerability to be raised. But what the producers, writers and Attenborough ultimately strived for in the making of the documentary was to change the behaviour of those who watched it in a way that would benefit the environment’s health.

So now, after this enlightening class, I intend to go forth in my media career with a better understanding of what my intentions are: do I want to tell a story, show off some pretty pictures, or do I want to encourage a change in behaviour?

My Take on Medium Theory

For our PB4, my group has been given the subject of Technology and Mediums, and we seek to explore the evolution of cameras and photography since the beginning of the 20th century and its place within society as a media form. Relative to our topic of Mediums, I read through Meyrowitz’s reading regarding Medium  Theory.

To start off with, Medium Theory is the study of the distinctions between mediated forms (audio, print, text, visual, etc.) on social, psychological and physical levels. The simplest summary of the definition of Medium Theory in my opinion can be found in a quote by Marshall McLuhan, a literature scholar: ‘The medium is the message’ (1960s). The meaning behind this quote is that social influences that arise out of the media are influential not because of the message that is decoded, but because of the medium’s effect on recipients.

Distinctions made between different medium forms include the degree of verisimilitude (dictionary.com: ‘the appearance or semblance of truth[reality]”), the degree of human intervention and interaction required of varying mediums, and the degree to which a medium can be distributed or received simultaneously to many people in many locations at once.

Something that interested me in this reading was the history of medium theory being dated back to Socrates in ancient Greece. Now, first and foremost, I am someone who admires Socrates; my favourite quote by him is ‘All I know is that I know nothing,’ and it really feels relevant to my brain at this point of the year. Anyway, he argued that writing had negative effects on the mind; he believed that we literally no longer needed to use our brains to remember things because we could write it all down. This interests me in regard to the subject of mediums and medium theory because I see it as a fitting and humbling show of the beginnings of communication media studies, way before media was even a thing. Additionally, I find it ironic that Socrates thought writing was bad for you because if he was zapped across time to the present day, imagine his reactions to phones, tablets, laptops, smartboards, printing presses, etc.

 

Should we Prioritise Psychology in Media Studies?

In 2015, the subject Psychology was the most popular subject among VCE students; at the school I attended, there were two full classes out of our 80 student cohort studying the subject. However, only a handful of these students studied Media as well, or went on to study a Media based subject after high school. I did not study it with an ill-informed prejudice against science subjects, and now I wish I did.

In my New Media New Asia class, our current assessment is to pitch an idea for a mobile app that informs its users of how they can be more sustainable citizens. One group came up with the idea of getting users to donate to charities, however the idea would have some flaws if put into action.

Firstly, human beings, as put by my tutor, tend to be selfish. By understanding this inherent selfishness that is evident in human nature, the designer of an app like this could give incentive for the user to donate, and also feel as though they have been personally fulfilled in some way.

Take the ALS Ice Bucket Challenge for example; the campaign to  raised over $100 million in donations, and was immensely succesfully. My understanding is that the challenge, while allowing all sorts of people globally to raise awareness and donate money, also gratified some subconscious selfish desires to be noticed or admired.

What the Ice Bucket Challenge did was that it had people showing off that they had been nominated, indicating that they had popularity. Secondly, it involved people showing off that they were ‘generous’. In fact, many people who did the challenge did not necessarily donate, but rather they wanted to simply show everyone they knew, and the whole world, that they had done an uncomfortable and amusing challenge.

In summation, the brains behind the challenge knew that they could make a campaign successful by creating a rewarding incentive for anyone who joined. The challenge placed ordinary people on the same level as celebrities and movie stars, becoming one of the most successful social media campaigns in the last few years. Understanding psychology was key to making the Ice Bucket Challenge go viral.