Tag / media

by harrietread

Basic Comms 101 by Me

In my New Media New Asia class, for a group assessment task, my group pitched an idea for an app that would incentify taking public transport in China to reduce congestion and air pollution.

Essentially, in big cities in China such as Beijing or Shanghai, public transport is not utilised the same way as somewhere like Melbourne, because there is a more prominent culture of hierarchy and status for the Chinese, and one way of showing off status is by owning a car. Thus, logically, it makes sense that people in China are more interested in showing off the fact that they have a car than waiting an hour for a bus.

The feedback that we got from our tutor for this pitch was that we should reconsider how to approach the issue. What we wanted ultimately from this app was to change the behaviour of people in China; and this, to me, has become a key factor in the philosophy and aims of media/communication practitioners.

Behavioural change through our app, as our tutor suggested, would be based around Acculturation (Merriam Webster definition: cultural modification of an individual, group, or people by adapting to or borrowing traits from another culture). In a sense, this app would be aimed at 18-30 year olds in China, students and young professionals, in the hopes of normalising use of public transport for their generation and future generations.

Behavioural change in communications is vital to communications now that I think about it more closely. Raising awareness, as enlightened to me in my earlier classes, is not actually that important on its own. Raising awareness doesn’t do anything on its own. When David Attenborough released his documentary about the Great Barrier Reef in December 2015, sure he wanted awareness of the environment’s vulnerability to be raised. But what the producers, writers and Attenborough ultimately strived for in the making of the documentary was to change the behaviour of those who watched it in a way that would benefit the environment’s health.

So now, after this enlightening class, I intend to go forth in my media career with a better understanding of what my intentions are: do I want to tell a story, show off some pretty pictures, or do I want to encourage a change in behaviour?

by harrietread

My Take on Broadcast and the Post-Broadcast Paradigm

The second half of our lectorial today was about the role and nature of audience in media. Key terms that were discussed were broadcast and post-broadcast.

  • Broadcasting refers to how media is/was distributed to ‘mass audiences,’ mostly via television or radio. Broadcast media included things like the news or generic television shows catering to general demographics i.e. Families
  • Post-Broadcast refers to this idea more specific, niched audiences becoming consumers of media, rather than just simply mass audiences

I was interested in how the change in communication technologies have contributed to the change in how media is received. Distribution of media evolved from from TV broadcasts to online content, changing how audiences could access this content. When this occurred, media creators and practitioners altered their approach to getting audience attention by going online. Now there are platforms like Netflix, Apple TV, Spotify and TIDAL all encouraging the individual nature of consumers.

For instance, in the last decade, the cable network Adult Swim has become increasingly popularised as audiences are able to access their shows (including Rick and Morty, Aqua Hunger Teen Force, Robot Chicken and Family Guy).  The network has further developed itself by producing video games and music. Adult Swim’s penchant for creating mature, adult-oriented content in the form of animations and cartoons has attracted an incredibly tightly niched audience.

Without the formation of online streaming and downloading of media content, the kind of TV, films, music and content being produced would seem more generalised in the hopes of ‘entertaining the masses’ huddled together around the TV in the living room.

by harrietread

My Take on Copyright

Discussing copyright in our lectorial today was like a trip down memory lane back to VCE Studio Art. I’m grateful for having listened in those few Studio Theory classes on copyright, because a lot of what I knew came flooding right back: moral rights and obligations, duration of copyright and fair dealings.

We really only scratched the surface in VCE, and my first impression of the lectorial was a fleeting sense of panic: I immediately thought of any original artistic content, whether it was a drawing when I was 12, a photo series or a film that I’d posted online, and its vulnerability in cyberspace. Even further, what about things I had uploaded with copyrighted content? On YouTube, for instance, I tried to upload videos with a song from the 2007 film Hairspray, and about a week later the sound was muted because I wasn’t allowed to use the song. That, I think, was a fairly decisive but relatively appropriate manner in which to deal with the issue of copyrighted music being unlawfully used; I went on with my business, and forgot about the whole thing until now. In other areas of the internet, lack of understanding and the living, breathing environment of cyberspace makes enforcement of copyright laws nigh impossible except for in rare circumstances. But that is a post for another day.

Until this class, I always thought of copyright laws as being arbitrary. I still believe that to some degree, but now I feel I can respect those laws a little more since I have a better understanding of what is and isn’t allowed. For instance:

  • Ideas are not copyrighted, but content is

An idea can be recycled in anyway shape or form. If someone comes up with an idea for a film, and someone else wants to use that idea in their own ways. They may write different scripts or draw up different storyboards; as long as the actual material content of the films contains certain dissimilarities, everything is cool. It’s only if one of these products either takes content from the original, or replicates it until it is substantially similar, does this become an infringement of copyright. The only instance in which substantial similarities stop being grounds for infringement are when the product is made on the grounds of parody, satire, criticism and review or for educational purposes i.e. for an assignment.

  • Duration of Copyright

This got me a little confused. I remembered from VCE and had my thoughts confirmed that generally, copyright lasts for the remainder of the creator’s life plus 70 years afterward. However, the whole shimozzle regarding how to deal with works created before copyright was created in 1968 got me puzzled. The system of how copyrighted works are classified before 1st May 1969, to me, seems complicated and unusual. Then again, I was only able to see the slide for a brief moment before we moved on.

Copyright was a friendly little blast from the past in today’s lectorial, and I felt pleasantly as though I was eased into it having done Studio Art last year.

by harrietread

My Take on Medium Theory

For our PB4, my group has been given the subject of Technology and Mediums, and we seek to explore the evolution of cameras and photography since the beginning of the 20th century and its place within society as a media form. Relative to our topic of Mediums, I read through Meyrowitz’s reading regarding Medium  Theory.

To start off with, Medium Theory is the study of the distinctions between mediated forms (audio, print, text, visual, etc.) on social, psychological and physical levels. The simplest summary of the definition of Medium Theory in my opinion can be found in a quote by Marshall McLuhan, a literature scholar: ‘The medium is the message’ (1960s). The meaning behind this quote is that social influences that arise out of the media are influential not because of the message that is decoded, but because of the medium’s effect on recipients.

Distinctions made between different medium forms include the degree of verisimilitude (dictionary.com: ‘the appearance or semblance of truth[reality]”), the degree of human intervention and interaction required of varying mediums, and the degree to which a medium can be distributed or received simultaneously to many people in many locations at once.

Something that interested me in this reading was the history of medium theory being dated back to Socrates in ancient Greece. Now, first and foremost, I am someone who admires Socrates; my favourite quote by him is ‘All I know is that I know nothing,’ and it really feels relevant to my brain at this point of the year. Anyway, he argued that writing had negative effects on the mind; he believed that we literally no longer needed to use our brains to remember things because we could write it all down. This interests me in regard to the subject of mediums and medium theory because I see it as a fitting and humbling show of the beginnings of communication media studies, way before media was even a thing. Additionally, I find it ironic that Socrates thought writing was bad for you because if he was zapped across time to the present day, imagine his reactions to phones, tablets, laptops, smartboards, printing presses, etc.

 

by harrietread

My Take on Photography vs. Cinematography

A latest interest of mine has been practicing my photographic skills. Inspired by such talents as Ansel Adams, Lars Tunbjork and Bruce Weber, I have made sure my camera is used more in my day to day activities.

What has caught my interest lately is how different photographers are creatively motivated, and how this changes their style of photography. My fellow photographer partner in crime, who is studying a Bachelor of Industrial Design, prefers zoom and telephoto lenses, whereas I, with a keen interest in media and cinema studies, prefer a fixed wide-angle lens. My motivation is to capture story, meaning and artistic value through my photographs, and believe that my 24mm wide angle lens grants opportunities to mimic the styles of the Coen Brothers and Wes Anderson. However, the motivations of someone in the career of industrial design is to capture the most aesthetically pleasing image meant to communicate to a viewer the functions, appearance and design of a product.

by harrietread

Should we Prioritise Psychology in Media Studies?

In 2015, the subject Psychology was the most popular subject among VCE students; at the school I attended, there were two full classes out of our 80 student cohort studying the subject. However, only a handful of these students studied Media as well, or went on to study a Media based subject after high school. I did not study it with an ill-informed prejudice against science subjects, and now I wish I did.

In my New Media New Asia class, our current assessment is to pitch an idea for a mobile app that informs its users of how they can be more sustainable citizens. One group came up with the idea of getting users to donate to charities, however the idea would have some flaws if put into action.

Firstly, human beings, as put by my tutor, tend to be selfish. By understanding this inherent selfishness that is evident in human nature, the designer of an app like this could give incentive for the user to donate, and also feel as though they have been personally fulfilled in some way.

Take the ALS Ice Bucket Challenge for example; the campaign to  raised over $100 million in donations, and was immensely succesfully. My understanding is that the challenge, while allowing all sorts of people globally to raise awareness and donate money, also gratified some subconscious selfish desires to be noticed or admired.

What the Ice Bucket Challenge did was that it had people showing off that they had been nominated, indicating that they had popularity. Secondly, it involved people showing off that they were ‘generous’. In fact, many people who did the challenge did not necessarily donate, but rather they wanted to simply show everyone they knew, and the whole world, that they had done an uncomfortable and amusing challenge.

In summation, the brains behind the challenge knew that they could make a campaign successful by creating a rewarding incentive for anyone who joined. The challenge placed ordinary people on the same level as celebrities and movie stars, becoming one of the most successful social media campaigns in the last few years. Understanding psychology was key to making the Ice Bucket Challenge go viral.

by harrietread

My Take on Story-Telling

Today’s lectorial on storytelling really got me interested in my own experience with storytelling. Since I can remember, I have loved to create and imagination stories and worlds and fantastical journeys, and expressed these in drawings and attempts at writing books. Whatever I came up with, I had to get it down in some way, and I could spend a few hours or weeks obsessed with an idea; one of my primary school teachers thought I’d be CEO of Puffin or Penguin books. As I entered middle school and high school, that passion waned a little; I spent less time creating and more time consuming media, which isn’t so bad really. But now that high school and VCE is over, I want to get back and create again.

Something that I think became a weaker point in my productions towards the end of highschool was my ability to create a strong story, and instead spent all my time trying to impress myself and others with what I thought was avante-garde film techniques, cool editing and an unusual and difficult to function piece of steadying gear I got for ten bucks on eBay. It wasn’t until I looked back on these old films I’d made, and also until this lectorial, that it became apparent to me that the techniques, gear, cinematography and visuals that go into a film don’t mean anything without a solid story.

I also got this epiphany watching Casey Neistat’s vlogs and films, in which he encourages aspiring filmmakers to care less about the gear and equipment you use, and more about developing a story or idea. Story is what drives the film, and the equipment, regardless of whether they are a point and shoot camera or an expensive camera drone, are just the tools we use to present the story.

by harrietread

My Take on Casey Neistat

Modern media and communication technologies has given way to a whole plethora of talented people able to present themselves to a mass audience online. The majority of these talents and figures that become known worldwide are YouTube ‘vloggers,’ who blog regularly on a video based platform. And today, I want to discuss the interesting personality that is Casey Neistat.

Neistat is a filmmaker, producer, vlogger, co-founder of his own social media app (Beme), and also a very adventurous man. He has travelled so far that he has essentially gone around the globe several times, and thus has had an incredibly fulfilled life so far and he is only 34. His films, including his vlogs, are visually and technically stunning. While sometimes he prefers a point and shoot Canon Powershot to his marvellous EOS 5D Mark III DSLR, his films and videos maintain an elegantly edited and smooth finish. He is a respected media practitioner and producer, and working as a freelance commercial director has allowed his reputation to skyrocket and he has landed countless projects with companies such as Nike, Mercedes-Benz, Google and J Crew.

I just have one issue: the guy can’t keep a camera intact for more than about 30 seconds. Consistently, he has had mishaps involving dropping, breaking and damaging his cameras and having to buy new ones. If all heroes have a fatal flaw, his is that despite his incredible talent and inspiring productions, his technologies can barely withstand his active lifestyle.

The first time I became really aware of this fact, and also when I questioned my respect for him, was when I watched his 78th vlog, ‘Quitter.’ In it, he ranted for a few moments about the inadequacy of SD cards in his Canon EOS 70D DSLR, and then proceeded to gratuitously axe the camera before immediately buying a brand new 5D Mark III. It was in this moment that I, a broke university first year, saw Neistat in a much less favourable light. To myself I thought, How dare he destroy the camera I can only dream of having and then calling its superior a ‘piece of crap’?

At the same time however, I still respect Neistat. If I saw him in the street, I would lose my cool and make an enormous embarrassment of myself trying to say hi to him. The thing is, this one big part that I dislike about him does something that I don’t see alot from other YouTube personalities; it humanises him and reminds me that even though he is an extraordinary human being, he’s still just a human being. That’s what I think that I admire most in Casey Neistat, being able to get a better sense of his personality. As my own films and photography are greatly inspired by his style of visual media, it is refreshing to get an understanding of how other creative minds think, work and act.

by harrietread

My Take on Filming with Sound

PB3’s deadline is just around the corner, and today I have just about wrapped up shooting the original footage for the final cut.

My only problem is: I am not used to editing or producing films with dialogue or externally recorded audio. I haven’t done so much as stretched my wings beyond little experimental timelapses and music videos.

My first problem that I am encountering is recording audio. To put it bluntly, I simply don’t enjoy recording audio, whether I am using an H2N Zoom or my iPhone 6. Conceptually and technically, I struggle with understanding how to edit or improve sound that has already been recorded; alot of the time, I cringe at the quality of what I’ve recorded, particularly if it’s my own voice.

Jumping that hurdle and getting over the fact that I have an issue with understanding aural media is not something that I am keen on doing. But I’ll need to do something about it if I want to improve and appreciate the quality of my productions more.

by harrietread

Introduction to Interviewing

During this week’s workshop, we were sent out in groups to film an impromptu interview regarding ‘How to survive at RMIT.’ The experience was an interesting one mostly because it required us to shoot footage with people that we had not met or spoken to before, and so we had to overcome that awkward ‘just met’ boundary in order to successfully shoot the interview within an hour and a half.

Three things that were obstacles in working with unfamiliar people on an interview were:

  • Deciding where to film
  • Deciding who was going to be interviewer/interviewee
  • Deciding what questions were going to be asked

When filming with new people, creative decisions become difficult ones to make because often, people are nervous that their ideas will be judged poorly or harshly or that they may embarrass themselves in some way. In my group, we all understood quickly that we could not afford to be shy in the short space of time that we had; each of us quickly took on leadership roles in our own ways to allow us to progress in a fair and open-minded fashion.