Tag / media communications

by harrietread

My Take on Alternate Realities

When I say alternate realities, I’m not necessarily talking about Narnia, the Matrix, space-time travel or anything like that. I’m talking more about the realities within our minds that are constructed by our experiences and perspectives.

About a week ago, I made a post about how some of the things that Donald Trump says look good on paper, and that people do have reasons for wanting to support him. I’m going to extend that post a little further, thanks to a recent publication by the Wall Street Journal after they did a study on how social media news feeds can affect who people are more aligned to.

What Wall Street Journal’s Jon Keegan has done is set up two feeds which have real conversations and posts that individuals have posted on Facebook, and aligned them into a red ‘conservative’ feed and a blue ‘liberal’ feed. Users who posted all of these uploads, of which there were up to 10.1 million of them, were anonymised but had their political label analysed.

Based on the study’s findings, and the presentation of conservative vs liberal posts on Facebook, one can logically come to the conclusion that as long as you are receiving media texts from entirely one political standing, you are reinforcing your already existing beliefs. It seems fairly logical and simplistic, but at the same time it’s interesting to consider how different the political situation in the US would be if social media were different to how it currently is. It makes a little more sense in the world in terms of exactly how people align themselves to certain ideas or political figures. The reinforcement theory we learned in high school comes into play, as how we tailor what we prefer to see and choose to omit from our feeds reinforces reality as we perceive it.

by harrietread

Media 2 STUDIOS

Sooo the next 2 and a half years of Media will be studio based. These are project based which is exciting to me because I like having something practical to do. Theory is awesome, but it’s kind of one of those balance things: too much of one without the other, too much oversaturation of either one, is completely exhausting on every level.

It’ll be made up of (technically) 5 assessments, going from PB1 to PB4B, over fourteen weeks. I’m hoping that in comparison to this semester it won’t be as emotionally or psychologically draining. Then again, since it will involve a lot of practical work and group work, it could sap the last drops of life from me.

by harrietread

My Take on Medium Theory

For our PB4, my group has been given the subject of Technology and Mediums, and we seek to explore the evolution of cameras and photography since the beginning of the 20th century and its place within society as a media form. Relative to our topic of Mediums, I read through Meyrowitz’s reading regarding Medium  Theory.

To start off with, Medium Theory is the study of the distinctions between mediated forms (audio, print, text, visual, etc.) on social, psychological and physical levels. The simplest summary of the definition of Medium Theory in my opinion can be found in a quote by Marshall McLuhan, a literature scholar: ‘The medium is the message’ (1960s). The meaning behind this quote is that social influences that arise out of the media are influential not because of the message that is decoded, but because of the medium’s effect on recipients.

Distinctions made between different medium forms include the degree of verisimilitude (dictionary.com: ‘the appearance or semblance of truth[reality]”), the degree of human intervention and interaction required of varying mediums, and the degree to which a medium can be distributed or received simultaneously to many people in many locations at once.

Something that interested me in this reading was the history of medium theory being dated back to Socrates in ancient Greece. Now, first and foremost, I am someone who admires Socrates; my favourite quote by him is ‘All I know is that I know nothing,’ and it really feels relevant to my brain at this point of the year. Anyway, he argued that writing had negative effects on the mind; he believed that we literally no longer needed to use our brains to remember things because we could write it all down. This interests me in regard to the subject of mediums and medium theory because I see it as a fitting and humbling show of the beginnings of communication media studies, way before media was even a thing. Additionally, I find it ironic that Socrates thought writing was bad for you because if he was zapped across time to the present day, imagine his reactions to phones, tablets, laptops, smartboards, printing presses, etc.