When I say alternate realities, I’m not necessarily talking about Narnia, the Matrix, space-time travel or anything like that. I’m talking more about the realities within our minds that are constructed by our experiences and perspectives.

About a week ago, I made a post about how some of the things that Donald Trump says look good on paper, and that people do have reasons for wanting to support him. I’m going to extend that post a little further, thanks to a recent publication by the Wall Street Journal after they did a study on how social media news feeds can affect who people are more aligned to.

What Wall Street Journal’s Jon Keegan has done is set up two feeds which have real conversations and posts that individuals have posted on Facebook, and aligned them into a red ‘conservative’ feed and a blue ‘liberal’ feed. Users who posted all of these uploads, of which there were up to 10.1 million of them, were anonymised but had their political label analysed.

Based on the study’s findings, and the presentation of conservative vs liberal posts on Facebook, one can logically come to the conclusion that as long as you are receiving media texts from entirely one political standing, you are reinforcing your already existing beliefs. It seems fairly logical and simplistic, but at the same time it’s interesting to consider how different the political situation in the US would be if social media were different to how it currently is. It makes a little more sense in the world in terms of exactly how people align themselves to certain ideas or political figures. The reinforcement theory we learned in high school comes into play, as how we tailor what we prefer to see and choose to omit from our feeds reinforces reality as we perceive it.