Oct
2014
YouTube–A Media Platform Archives the Past
YouTube represents and organizes the past by uploading videos. In February 2005, three PayPal employees launched the test vision of YouTube. They created this web site for people to upload and share video with the rest of the world. It became very popular immediately. Several organizations and companies invested for it. At the beginning, YouTube was just a simple platform for people to upload some interesting video showing some crazy things like interesting location, crazy stunts and hilarious pranks and so on. With time going by, YouTube has gradually developed into a multiple media platform with completed system. For instance, nowadays you can even see some political debates, formal musical and dancing performances, tutorial video, war footages without prescreening, etc. In 2007, YouTube even provided a chance for members to communicate with potential United States presidential candidates by uploading video questions.
YouTube has been developing into a multi-function web site with very large ranges of sources. However it also has come into some controversies itself. The first one is copyright infringement. Thousands of members upload plenty of video onto YouTube, these videos usually just come out without prescreening. In addition, sometimes members upload some clips from television show and films. If they don’t own the copyright to the material, they will be in trouble.
Copyright infringement-doesn’t prescreen, uploading television show and film clips without copyright. The second one was the battle between the online community and corporations. As YouTube was turning into bigger organization, it started to ask some cooperator like some celebrities and television studios to join them. Nevertheless, some of the YouTube members are not happy about this, they feel worried about being squeezed out by these powerful cooperators. Also they think that these cooperators will make their video appear at the top in some potential ways.
In conclusion, YouTube here represents the past of video. It appeared in a very new and special way. Here you can upload and share with others, once your video gets very popular, you can get thousands of hits of your video and lots and lots of comments. After the emerging of VCR, the big and new step in video area is the launch of YouTube. People used to use video camera to record their daily lives, funny stuff, etc; People used to buy or rent DVD from the store to watch the television or movie or review their favorite parts. Now people can have a whole new experience about video. If they want to share their stories, they can just upload onto YouTube, the world can see it and can talk to them about it by leaving comments. What’s more, now if you want to watch a movie or television, you can just search on YouTube and rent or buy it if it’s not free. You can just sit at home and watch it anytime.
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