Staff in association with YunoJuno 2015, Why the creative industries are embracing the freelance economy, campaign, viewed 2 August 2016, <http://www.campaignlive.co.uk/article/1346999/why-creative-industries-embracing-freelance-economy#>

In this article, certain data points on the trend of freelancers are provided. For instance, ‘independent professionals in the EU grew from 6.2 million in 2004 to 8.9 million in 2013′. In all the industries, creative and digital industries are more active than the others. Next it analysis the freelancer market trend from the perspective of both freelancers and employers. From the perspective of freelancer, to be a freelancer, it is very flexible and inspiring because they get the opportunities to meet different people and agencies, the work can be more active and inspirational for them. At the same time, the multiple contents makes them more trained and skilled. In addition, it’s easier for freelancer to focus on one area and get more developed at specific things when they are self-navigating. What’s more, it mentioned that freelancers’ work trend to be more creative and think out of the box might because of the freedom they are enjoying. From the perspective of the employers, there are a couple of reality reasons for the employers to be fond of freelancers. Firstly, the changing work mode of the agencies, from a retainer to a project-based model. This makes thing less predictable for employers, ‘using something that’s a flexible resource makes a lot of sense’. Secondly, the risks, freelancers can lower the risk of a company in some level over committing on costs. They are very desired when innovating. The paragraphs on both freelancer themselves and employer’s perspective helps a lot on understanding the current freelancer market and its trend in the future. This is helpful for our project, because it gives us the general sense of what we should get out of the freelancer and what the industry is looking from us at the same time.