July 2016 archive

28
Jul
2016

A World of Differences – week 2 reading

categories: media 6, Reflection

Global media like E&M landscape is in the form of multi-shifting. ‘At a global level, one of the most significant shifts evident is a reordering of the industry’s sectors’ (Lederer & Brownlow). There are generally five broad groups, Internet, video entertainment, publishing, music, and video games. In overall picture, it is steadily shifting from publish business to video and internet business

Shift 1. Demography: Youth Will Be Served

Younger consumers’ startling ability of multitasks in different media platform has become the biggest selling advantage for E&M markets around the world. Their behaviour helps promote the products in a rapid speed.

Shift 2. Competition: Content Is Still King

with the appearance of new technology and communication platforms, contented was once outdated, becoming a backseat. This makes lots of world’s traditional media suffer, especially the ones based in U.S and Europe. However in an essential overlooked shift, content still is considered to be the dominate factor, ‘content is king’, it will distinguish and expand globally. 

Shift 3. Consumption: The Joy of Bundles

To keep a good and steadily increasing media diet is essential. Connecting and selling everything together is the best way to achieve that. For instance, the increase of subscription content in streaming services in E&M market has become a major feature. However it starts with a very low base.

Shift 4. Geography: Growth Markets

Company usually has different strategies and expectations for different developed market. Nevertheless, in a wider picture, company wants to achieve the rapid growth dynamically.

Shift 5. Business Models: Transforming with Trust

The rapid growth of technology and digitisation creates powerful centrifugal force. As a result, it gives opportunity of development in smaller specialist and area. In fact, this potentially promotes the appearance of new business, even new industry.

Reference: Chris Lederer & Megan Brownlow, ‘’A World of Differences’: Special Report: Global Entertainment & Media Outlook 2016-2020’. Price Waterhouse Cooper.

21
Jul
2016

Industrial Revolution – week 1 reading

categories: Assessment, industrial revolution, media 6, Readings, Reflection

All of the development and technologies have been invented through industrial revolution have always been relying on the power of digitisation and information technology. Three clusters are addressed in this process, physical, digital and biological. These three clusters based on and get support from each other in order to make progress.

physical

In physical branch, there are four main streams, they are autonomous vehicles, 3D printing, advanced robotics and new materials. Autonomous vehicles dominates the information without a driver. They are developing into more strong function of transferring messages in the environment. 3D printing is also called additive manufacturing. It produces subjects layer upon layer based on model or drawing. Roberts are used in automotive environment for the most of situation. New material is being created based not he principles of lighter, stronger, recyclable and adaptive way.

digital

The key connection between physical and digital branch is the Internet. Internet provides platforms, products, services, places, etc. People is walking through these paths between technologies and platforms. Digital platforms save people a lot of transaction and friction cost. Individuals are sharing the same asset.

Biological

After long time researching and huge cost has been spending on it, biological realm has arrived a new level. On the other hand, computing power has been helping scientists go on the right trial.

Internet has been playing an essential role in the industry. It connects everything, it makes the communication faster, easier and more effective. It save money and space.