The trillion-dollar fashion industry is about following trends, setting trends and predicting trends. And what faster way to do all those things than through the media! Hashtag the hashtag.

Watching “The Future of Fashion” series hosted by model/entrepreneur Alexa Chung and produced by British Vogue, I realise that the word “industry” can be misleading. I’m not sure why, but I used to see it as a sole, independent corporation that does not overlap with or depend on, other industries. Now, I know that such an idea does not make sense. Each industry is actually made up of other industries. For example, under the fashion, there are sectors in business, design, entertainment, health, law, etc.

So where does media come in?

Well media comes from the latin words “membrana” and “medium”. The former means “membrane”, “vessel”, or “middle layer” while the latter means “in the middle”. Both give a connotation of a process and path to bring two or more items together. So media is our middleman, connecting all the industries together.

The MICA bracelet would not be on the market without emails and calls between Intel and Opening Ceremony. Fashion shows would not have attendants without advertisements. Brooke Wall would not have started her successful businesses, had she not predicted how social networks would bring fame to make up artists and others behind the scenes. Through the utility and understanding of media, Brooke has popularised occupations that were once under represented.

The media a a global environment and immersive network that opens our eyes to the unseen, bringing up new trends each day.