Forms:

• Social Network
• Search Engines
• Games
• Films
• News
• Advertisement
• Graphics and Text
• Physical and Digital

The Players (either/both):

• Consumers
• Producers

Consumers want:

• To connect with others
• To learn
• To be entertained
• To be inspired
• To buy products

Producers want:

• To express self
• To connect with others
• To evoke reactions from consumers
• To deconstruct, interpret, innovate and communicate ideas
• To direct consumers’ learning and interaction
• To explore nature of human relationships
• To challenge or shape social, economic and political boundaries
• To advertise and sell products

Nature of Media:

• Traditional VS Modern
• Physical VS Digital
• Permanent VS Ephemeral
• Private VS Public
• Fact VS Fiction
• Tool VS environment
• How it engages our senses
• How is it an intimate network
• Level / Mode of interaction
• Speed of interaction