Reading 10

‘We believe that humanity is on the verge of a revolution. We’ve moved
beyond the web of pages and the Internet of people. Soon, we’ll take
ubiquitous data for granted. Our every glance will be augmented; our
every purchase shared and analyzed. Big data, available to everyone, in
compelling, convincing interfaces will change the very nature of how we 3
think. It will unseat and launch entire industries, hold governments
accountable, and empower society. There’s an industrial revolution of data coming.
The power of data will change us as surely as the power of steam did a century ago.’
(O’Reilly ‘Strata: Making Data Work Conference’ Feb 1-3 2011)

“In this piece we want to think about what happens when documentary imaging occurs within the new data rich contexts referred to
in our opening quotation above.” Jon Dovey, Mandy Rose

I found this reading quite compelling. Unlike some before, it really held my interest throughout. The idea of examining contemporary love, desire, emotion through what saturates the internet 24/7 is amazingly original and innovative.

The notion of identifying the emergence of a new type of social information which is neither quantitative nor qualitative is so pertinent to our society as we further merge into the future of constant information flow through the web.

Our emotional escapism through the web, has been captured in rational data in both of the below projects. A head twist, but a twist worth acknowledging as it’s a well-though out insight into our world today.

This is an amazing concept.

As is this.

These ideas are artworks authored by the world, they take advantage of the millions of what often is though of mindless data, produced every day, and paint it into a poignant reflection, that changes every moment, of our evolution. Incredible!

 ‘With its unique software-driven model, We Feel Fine is a revelation of emotion through a prism of rational data that only makes the emotional crux deeper and more compelling.’ Maria Popova.