Author: georginastewart (page 5 of 7)

Week 7 lectorial – analysis

“I’ll know it when I see it.” Often this is what we say when we really aren’t sure about what we’re looking for, something that we believe we understand but is hard to explain. Something like textual analysis. A text in this case being a visual representation of how someone else makes sense of the world, a “vehicle for the production of cultural meaning”. We use textual analysis to describe, compare, contrast, evaluate, assess and to understand. Humans analyse everything in daily life, like meaning behind a text message or why Miranda Kerr is the model currently advertising Swarovski. But to look deeper into the complexity of the text is the key to analysis.

This is where semiotics come into motion. The world of the sign, signifier and signified, connotations and denotations, codes and ideology, as discussed in this weeks reading; “Approaching Media Texts”. Discussing an advertisement as a media text, each component has been thoroughly developed to create an overall image with implicit and explicit messages. The class activity – the analysis of a Brooks Brothers advertisement in a magazine explored this in action. The overall message was that Brooks Brothers clothing is liveable and enjoyable to own, clothing you can feel is well produced, as audiences see a grown man joyously watching a young boy jump into a swimming pool. This represents the factors of comfortability along with luxury, as the duo are surrounded by a somewhat lavish holiday location, making it the perfect place for relaxation. Thus, looking at an advertisement at face value is simply not enough if you are wanting to analyse it. The construction of said advertisement is crucial in communicating a specific intended message. Analysis as a whole allows an individual to truly explore and delve into the intended messages communicated via a text itself.

This weeks reading sourced from : https://equella.rmit.edu.au/rmit/file/7190141c-5b05-9619-28d3-653076d1ef95/1/31259009996872.pdf

(Brooks Brothers Advertisement sourced from Brian’s powerpoint :  http://www.mediafactory.org.au/2015-media-one/files/2015/04/Week-7_Brian_Texts_LQ-10rq375.pdf)


Peer reflection ( Wk 7 tute )

EMILY GILLESPIE
Overall, I enjoyed Emily’s portrayal of her older sister Maddison. Aesthetically, it was pleasing on the eye and easy to watch, fitting in with her general relaxed nature and the location – the Gold Coast. The found footage that Emily used of Betty Boop worked well, tying in with the narration of Maddison and not appearing out of place whatsoever. The on screen text shown twice throughout the film offered some diversity, visually contrasting with the footage, it remained relevant and related to the overall concept and aimed aesthetic. One thing I suggest to think about are the shots of the face. They were effective in showing the audience of the physical presence that is Maddison, however having shots of her talking accompanied by the still shots of her facial features may have created a bit more contrast and diversity in that small sequence.

You can see “Maddison” here:
http://www.mediafactory.org.au/emily-gillespie/2015/04/23/maddison/


CHRYSTALLA ANASTASI
Chrys also used her found footage in an extremely effective manner as it mirrored the spoken narration along with what seemed to be the desired overall aesthetic. The shots in which the film’s subject Maria is speaking to the camera is personal and intimate, the setting being in a bedroom, which reinforces the concept of intimacy and sexuality that is being explored throughout the course of the film. Although it is a slight contradiction, perhaps a range of different angles may have provided more diversity in the interviewing of Maria, this may have made it appear more posed, however small angle differences maybe slightly to each side from a higher angle would maintain the intimacy that was successfully achieved. Also, rather than only shots of Maria speaking to the camera,  pensive, calm shots accompanied only by a voice over may have given audiences a chance to reflect on the dialogue more in depth. Overall it was a great representation of Maria and her ideals.

You can see “Maria” here:
http://www.mediafactory.org.au/chrystalla-anastasi/2015/04/20/project-brief-3-media-portrait/ 

 

 

Project brief 3

 

The creative process of project brief 3 was both a challenging and interesting one. Personally I am happy with how the product turned out overall, with the edits being mostly quick, sharp cuts to create a clean and polished finish. I enjoyed syncing voiceovers with footage, as I feel like it is effective in communicating the dialogue through another visual means, rather than only concentrating on images of the subject for the film’s entirety. Although I am pleased with these aspects, I am not as satisfied with the diversity of the portrait. This comes down to the footage I shot myself, which as a whole did not provide enough to work with, causing challenges with cutting and editing. However, if I had accumulated more footage, I feel as though I would have had much more breathing space in which I could have more comfortably cut as I pleased without the restrictions of inadequate content.

            Creating a portrait of another individual is a task that needs to be thoroughly prepared. It was tough to pinpoint one specific topic to ask about, then to draw up questions or starting sentences to stimulate answers. Although you may have envisioned the product you wish to create, you need to realise that the individual you are interviewing may not necessarily be in your mind space, and therefore may not follow the script you have imagined. This is where I have learnt that it is crucial to simply go where the conversation takes you, which may lead to candid and rich footage that you did not anticipate prior to shooting.

            I have come to see the advantages and disadvantages of the constraint of including “found footage” within the project. If suitable footage is found, it is an excellent way of adding something that you didn’t realise you needed, which can definitely enhance the overall product. This said, it was difficult for me to find relevant footage that had the potential to tie in with the nature of the portrait. As a media practitioner, it is beneficial in having sources that allow you to use footage provided by others, along with allowing you to be exposed to others’ works that could influence you own.

 

“Do you prefer red or pink lip gloss?” (wk 6)

After spending my Friday night babysitting, I realised many things, like how annoying children can be, how cute children can be and how hard it can be to put them to bed when all they want to do is make chit chat. As soon as I walked through the door, I was greeted by a 10 year old blonde girl tugging at my bag asking me where I bought it from, along with an 8 year old even cuter blonde asking me if I had dyed my hair since the last time I saw her. I was then asked by the 10 year old how I applied my makeup that morning because the girls in the tutorials she had been watching on YouTube use both sponges and brushes to apply their foundation. At this, I literally sat there shocked for at least a minute – momentarily wondering what I was doing when I was 10 years old – making those scoobie things and putting them on my school bag? I then went into a 20 minute discussion about my makeup routine, which was briefly interrupted every so often by the distraction of the television.

I thought back on this conversation after I had put them to bed – half an hour after their bedtime because I love chatting with them, its refreshing, (something I would never tell their mum). These girls at such a young age are already being enticed by the world of makeup and beauty. I can’t believe that it’s already grabbed them at such a young age, leading to statements such as “of course I need makeup, so and so wears it. I’m just not pretty without it…”  You need to be aware as you read this that this 10 year old is one of the most beautiful little girls you will ever see. What is happening with girls’ self esteem?? If body image issues really are becoming an issue at the age of 8 and 10, how young will it become in the coming years and who do we have to blame for it? This is such a huge topic that really needs to be somehow fixed, because I will not sit and watch 10 year olds criticising their own appearances. Is the media really to blame? Celebrities in magazines? The barriers that restrain gender appearance need to be broken, we really won’t get anywhere unless they are.

Meanwhile, here’s a message from Beyonce:

Week 6 – sound recording

In todays tutorial we were given the opportunity to use sound recorders and went out into Bowen Street to try and find something worth recording. There are a lot of things happening out on that street. There’s a constant throng of trucks moving and bleeping, plenty of people and plenty of small talk. After attempting to get some sort of sounds together, and recording some mediocre snippets, it really became apparent that it was difficult to get a clean sound when there was so much going on. This was perfect for background noise, you could literally go out and record a hours worth of background noise for a project, but it wasn’t ideal for close conversations or anything of the sort. The sound was too loud because the device was too close and it just wasn’t really suited in such a loud environment. If you wanted to record any intimate conversations, I would recommend going to a street where there weren’t any powertools in action or vehicles reversing.

 

Week 6 – collaboration

Collaboration : the good, the bad and the ugly.

I have not had the most amazing experiences with collaboration throughout school. I think that some people just may not be cut out for it. I am all for working with others to create even better ideas, but as I said, some individuals really shouldn’t be doing it full stop. Those people are the worst kind of people. The people who do no work at all, expect you to do everything for them, then receive the same grade as you when everyone this side of the equator knows fine well that they shouldn’t have even passed in the first place. I can’t deal with this type of people, yet usually i’m forced to mutually share a group with someone who encourages this flurry of anger within you as you watch them slack off, confront them about it and then continue to watch them to slack off further. The only difference then being that they have a smug look across their face because they are now acutely aware that you can’t bear to share the credit for your hard work, or even look at them at all.

Don’t get me wrong, there are instances where teamwork and collaboration can be great. That is if you have a great group of people who are interested and will work hard. It’s rewarding to bounce ideas off one another and see other approaches to different matters, it just seems to me that is an extreme rarity. Unfortunately I have had more negative than positive experiences with collaboration and this is where i’m supposed to write that I intend to upon up my mindset and approach things in a different way, and I do. I do intend on embracing collaboration, I just think that if it weren’t for some people that have plagued the concept for me initially, I wouldn’t have to adjust my attitude. All you have to do is put in some effort and do a bit of work, just try. Please, just do anything, it’s better than nothing.

Week 5 – Inspiration and found footage

In light of searching for found footage this week to include in project brief 3, there have been a variety of clips that have either been extremely relevant and useful, or simply the most irrelevant thing one has ever seen. However, whilst I have been on my search, I have come to realise that the found footage that I include in my video doesn’t have to completely link, it just needs to be somewhat relevant enough to see the the relationship present between that and the footage that I have created. That’s what is so brilliant about more abstract art, you can place pieces of footage together in order to create a completely different meaning or image that can resonate with audiences. I may use this ideal whilst searching for my found footage and how to include it within my project brief.

Tutorial *5*

In this weeks tutorial, we each presented our project brief 2. It was extremely interesting to see what everyone else had though they wanted to show about themselves and how they wanted to convey their ideas. It was great to see the contrast in some of the projects – where you saw photos and sounds dominate the one minute, or where you saw a great deal of footage with less of the former. It gave great inspiration for the next project. To create a clean and simple product.

We also were given the opportunity to play around with the Sony MC50 video cameras, audio recorders and tripods. It was good to use some equipment other than my Canon or my iPhone, and honestly gave off a bit of the “I’m a uni student using camera equipment and feeling a bit like a uni student doing it” vibe”. Despite that, it was good to get familiar with the camera before loaning one to use for the next brief.

Lectorial *5*

The lectorial that we had in the first half of week 5, prior to the Easter break, gave us project brief 3. A portrait of someone else. This automatically had me searching the corners of my mind for someone to show off to the world, someone who had a story interesting enough that would peak an audience’s interest. Who could I contact? Who would do it for me? Then I realised that I could simply do it about someone in my family. Simplicity can sometimes be more powerful than a complexity. This brought me to the subject of my own mum. I thought about it; she hasn’t worked for the whole 18 years of my life, as much as I love her, would her life draw interest? Then it occurred to me that she’s done some incredible things in her time, leaving  her North English home at 16, heading to the South to work in Jersey in a hotel, having the time of her life, backpacking around Australia in her early twenties, starting a family and then moving them to the other side of the world. Surely, I thought, there’s something in there, surely there’s plenty in there.

In the lectorial, Brian showed some extraordinarily touching documentaries. The one that resonated with me was ‘Gan-Gan’; “A granddaughter celebrates the life of ‘Gan-Gan’ by telling the story of her colourful life”. The the manner in which the stop motion was used, effectively I must add, really evoked a sense of nostalgia, in a reflective state of remembrance.

https://www.shortoftheweek.com/2014/06/04/gan-gan/

This encouraged me to think about using photos and images to portray the memories I wanted to show within my own media portrait. Perhaps not in using stop motion due to the short timeframe of the construction of the project, but to use the photos as a starting point and to branch out from there.

 

Self – portrait #2 (wk 4)

I have tried to express myself in a more deeper fashion compared to my final product of project brief one. Overall, my aim was to convey a sense of nostalgia. This sentimentality was aided through editing ( through iMovie), specifically via transitions between shots – generally using a cross dissolve or a cross blur in order to create the feeling that memories become a blur when looking at them in retrospective, also that life becomes a blur when you are moving too rapidly. For other shots, straight cuts were used to reinforce the sometimes impending “black and white” feeling of growing up – the thin line between right and wrong, or expectations of others, something I believe profusely reflects myself and my own inner workings. The colour palate and filters I have used I believe create a sense of wistfulness, creating a romanticised outlook of myself, as majority of the shots could be interpreted as point of view shots.

I believe that the most successful part of my self-portrait is the way in which the narration throughout the middle section of the clip intertwines with the images and footage in order to create an insight into what I reflect on, and think of myself. I do not know how easy it will be to interpret the footage I have linked together, along with the audio. As it is my own self – portrait, I see relevance and meaning in everything, however others may find it irrelevant or strange to decipher. This is what I deem simultaneously a successful and unsuccessful feat, as there are moments of explicit reflection, accompanied by abstract and vague portrayals of myself. Although saying this, I believe it creates an effective juxtaposition in the construction of my own self – portrait in the eyes of others. One thing I think may have been unsuccessful is the narrative framework as such. It is an somewhat abstract piece, however I think after reflecting on it, I would have liked it to have had a slightly more structured outline, where the footage may have linked together in a more successful and smoother fashion.

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