‘Generation Like’ Documentary

How does this documentary alter your understanding of the way you use social media?

Whilst this documentary does not entirely alter my perception of the way in which I use social media,  it, rather assertively emphasizes the ridiculously high degree to which we uphold the ‘likes’ we get on Facebook. Not only do we uphold these ‘likes’ but we use them as identifiers of who we are. Furthermore it opened my eyes to how we social media users are ourselves subconscious promoters of brands/companies as we ‘like’ them on the journey to creating our online ‘identity’.

What connections can you make with the role of a Social Media Producer?

In wanting to establish an online audience which supports the brand/company a SMP works for, the SMP must understand the way in which they can use fb as a mechanism whereby the users simultaneously ‘like’ a page for their own sense of self and also, as a marketing technique. The SMP needs to be able to use statistics, such as when a user likes many pages, which allow access to the user’s extended community which can be also targeted.