Symbols, colours, images… Everything we see not only in media but in the world around is always telling a story, delivering meaning. Denotation = the literal meaning, what is it?. Connotation = the meaning behind, what else does this tell us?

Example

Multiple Colours Denote = Rainbow, choice

Multiple Colours Connote = Fun, happiness, energy

The image uses the shape of the many ipods and the capitalised letters to show the range in choice, the excitement of the brightness and captures the attention of the viewer.