Our website is starting to come together quite nicely and cohesively. Over the period of time spent working on this assignment we have progressively honed in on themes of interpretation and re-contextualisation. The website is beginning to showcase signs of simplicity and cohesion, both important traits of advertising.
The progression of our website at the moment is as follows:
- Home page – Introduces topic of Volkswagen advertising as text
- Page 1 – Background info of DDB presented in an advertisement adapted from the original ‘Think Small’ advertisements, which made DDB and Volkswagen famous
- Page 2 – Embedded ‘Great Escape’ commercial
- Page 3 – Responses from people converted into a print advertisement with comments as tag-lines/slogans. Accompanying text discusses reactions and the use of music in the ‘Great Escape’ commercial
- Page 4 – A cheesy Volkswagen commercial created by Chloe
- Page 5 – Interpretations of this advertisement presented in a photoshopped advertisement featuring interpretations as accompanying text
- Page 6 – Homemade abstract VW commercial using found footage
- Page 7 – TBC
- Page 8 – TBC
Some of our inspiration for the commercials has come from video’s created by adult swim. The way that they engage their viewers by toying with expectations is something we are trying to incorporate, whilst keeping a sense of cohesion about the website as a whole.
I am really happy with where we stand at the moment. We have a week before everything is due and i’d say we only have a few days of work left to complete.
– Gabriel