In an attempt to find the Week 4 readings, I stumbled across a reading by Chris Anderson. I don’t even know if it’s the right reading, if it was an extra reading (therefore I am unintentionally a grade A student) or a magical reading that I found once and will have great trouble finding a second time.
I’ve read Anderson’s work before in numerous other courses and its clear this is a man that knows his stuff, and how to analyse society.
He basically (in a far superior and academic tone) argues that online media platforms such as Netflix and iTunes have offered a place where, smaller, niche artists work can be displayed. The internet, has provided a place for these artists to build a fan base, who buy (or pirate) their music online, listen and share with friends. Artists, who 20 years ago didn’t stand a chance having their underground, garage recorded, album or movie stocked in a record or video store are now becoming big name on the net.
What really struck a cord with me was his commentary of online recommendations.
If I see my friend Callum, previously mentioned on this Blog as my mate as wise as Gandalf the Grey (his sticking to his roots) , like an artist on Facebook I 99.97% of the time check them out. I know he has good taste, and its similar to mine, and 99.97% of the time that unknown, underground artist is G-R-E-A-T.
But, is that underground artist really underground?
How many other Facebook users, with cool Lord of the Ring wannabe mates, liked that same artist?
That cool band you found on Facebook who suited your niche taste, will probably end up on the likes of TripleJ and eventually commercial radio just because of online recommendations, sharing and, my favourite new word, Networking.
You know what, SNAPS FOR THEM! Three cheers for the little music guys, or are they the big guys? Who knows?
-Felicia-
