This week, when I surfed on Weibo (Chinese popular social media), I was attracted and moved by some video advertising in Thailand.

Heartwarming Thai Commercial – Thai Good Stories By Linaloved

https://www.youtube.com/watch?v=_zwh9dPyidA

A Mother, A Daughter and A Pineapple

These video advertising in Thailand are excellent, touching every audience. In these two video advertising, it is easy to find out that Thailand is one of the countries with the highest level of creative advertising in the Asia Pacific region. According to some surveys, 85.25% of commercial advertising use the populace to act, and there is only 3.12% use star, idol and public figure. In my opinion, the biggest advantage of the video advertising in Thailand is that they good at talking moving and familiar small story with the populace, making people to resonate the story and characters.

Learning from these video advertising, I understand that do not always want to make grandiloquent story and movie, sometimes just the story that happens around people is the most moving and captivating.

For this class, we work on video essay, and Professor Louis touch us students about how to make the video better and how to write a script that is the guide for the rest of our work. The video essay is different with normal video that we did for last few projects. According to Professor Louis, to make the video more completed and fluent, we need to add some pictures that are closely related to the topic, making the video more narrative. Because our video should be limited in five to six minutes, the word of script should be limited around night hundred.

Except this, we continued the topic that is institution, and the two reading also were talked over. Something interesting is that when we talked about the internet speed and broadband, Louis taught by some students about how to save money on the internet data using. Louis is a nice and lovely professor, I do think so.

In group class meeting, we planned to interview students in Rmit building 80 for our radio essay, and waited for the agreement from Kerri Ritchie who is a worker in ABC. Then, we discussed and decided the questions we will ask Kerri.

Following points:

1. How long have you been working for the ABC?
2. What initially drew you to public broadcasting?
3. What is a quality/value/affordance that ABC/public broadcasting has, that new media (social media etc) does not?
4. What is the biggest way you feel the digital revolution has changed or affected public broadcasting?
5. Do you think the new media could ever replaced public broadcasting?
6. As a reporter, where does this shift towards online and user-generated content leave you?
7. Do you think the changes new media imposes line-up with the values associated with the ABC and public broadcasting?
8. Do you think new media can promote the values held by the ABC and public broadcasting in general?

Expecting the interview in the next week.

For this week reading, there are two articles about institution. One is named Making Public Television Social? Public Service Broadcasting and Challenges of Social Media, the other one is named Asynchronous Speed: Disentangling The Discourse of ‘High Speed Broadband’ in Relation to Australia’s National Broadband Network.

My group prefers to focus on the first article, talking about the public broadcasting system and the new media such as social media. Somebody thinks that traditional media, especially the public broadcast, will die in digital age. In the contrast, my group mates and I want to argue that traditional media will not die, and they are facing a big challenge that is to live with new media.

This article, Making Public Television Social? Public Service Broadcasting and Challenges of Social Media, investigates how the rising social media affects European public service broadcast (PSB). Also this article explores the encounter of “social” and “public” on three levels: the level of institution, professional practice, and content. Moreover, authors still focus on how the public service broadcast faces the coming challenges of social media. Finally, there is another important problem that is what the public broadcast can learn from social media for attracting young audience and makers.

All in all, this article and the author just want to indicate that public television will not die, surviving together with social media is the coming future.

The lecture of this week could be separated into two parts, one is institution and the other one is the video essay for PB4.

To identify the institution, there are four explanations.

1. Term from sociology.
2. Organizing structures of society.
3. Social, political, cultural and economic relations
4. Principles, values, rules

Also, marriage was discussed as an example in class. In the lecture, we discussed it in six areas that are social, political, cultural, economic, legal and symbolic. Before the marriage came into the world, long time ago, love is the only one proof and thing that gather a man and a woman. Marriage, as other institutions, based on something is already existent. In my opinion, institution exists as a protection that protect early existent thing. For example, there are two kinds of social system that are socialist system and capitalist system, although they stand for different positions, the functions and purpose of them are same, to make the society better than before.

Then, turn to the media institutions in Australia, there are some main media institutions that are Facebook, community media, ABC and HBO. Professor required students to discuss with the people who set on their sides, trying to think about the media institutions in different and influential ways. Because I am not familiar with the media institutions in Australia, I talked over some Chinese media institutions with my friends. In China, the most famous and powerful one is the CCTV, the China Central Television. All the news broadcasted by this television station is almost 100% believable because it is not only a television station but a propaganda sign of China, and the head of the rest of the television station in China. In this case, we could find out that sometimes the media institution is complex than what people think.

This weekend, I saw the movie that is the captain America: Civil War. This movie, I could say, is very popular in the United State and other places, attracting many people. Then, I feel curious about this situation that why this kind of movie that talks about heroism is so popular.

Now, I think this situation is closely related to public psychology, including the sense of security, and desire for success.

Talking about the sense of security, this is a serious and precious thing that people lack and want, especially in recent decades. Comparing to the twice World War, the times we live in now is more peaceful. However, actually, everyone knows that this peaceful scene is faked. Overall, in some special areas such as Afghanistan, Syria, and Israel, people who live in there are still in wars. Moreover, terrorist organization is a new threaten to the world. In this case, people lack sense of security, and they need protection to live peacefully. There was a comment of the movie named Spiderman 1, which is the reason why this movie grossed so many money is that the spiderman soothed the broken heart of people. After the 911 event in 2001, people always anxious about the terrorism.

For the next psychology, the desire for success, it is simple to explain. Normal people have completed emotion that includes positive and negative emotion. This means everyone has ambition that is one of the sources for people to succeed. Super hero almost can do every impossible thing, and acquire honor from people. Although most people know that human could not be a superman, they still like to enjoy seeing the success of superman. In a normal person life, unaccountable effort needs to be spent for a long time.

As a media people, I believe that movie is from public, and back to public.

Continuing the topic we have discussed on lecture, the audience, in this workshop, we still talked about it. Not only the professor Louis but also every student in my class agrees that audience is a kind of power to media. If we pretend the media as a society, then the audience could be public. This means that for media, audience is as important as public to society.

Sometimes, people would feel that they always follow power, actually, every powerful institution such as government do everything on the basis of public. For example, if society is a huge tree, then public is the foundation of that tree.

However, this theory is only aimed at everyone in this world, not for individual.

After the deeper discussion on audience, we started our annotated bibliography. Last weekend, I have found out six articles, and these articles all about some relationship between media and institution that includes politics, economy and culture. Other group mates found out some news and articles that focus on the relations between new media and traditional media, this kind of area. Really different with mine so at that time I thought I did wrong things that I concern with different area. Finally, I thought that their information are better than mine because my articles are too large-scale, it is hard to make audio and video essay. In the last an hour, we all had a presentation to introduce our annotated bibliography. I remember that at that time I was so tired because I stayed up night yesterday evening, and I almost said nothing. Really appreciate to my group mates, they are so nice.

Audience generally refers to people who hear and watch something such as movie, TV serial, and competition. However, in a broad sense, it refers to people who accept and receive something are public. For example, general consumer could be called as audience.

There are three articles for this week, and each article focus on different areas. For me, I interest in an article called rethinking ‘rethinking convergence/culture’. This talks about the relationship between politics, economy and media. Especially the writer supports that the cultural theory of the Neo liberal capitalism. At the head of the article, the author put forward that do not discuss interaction techniques but record media consumer, interactive relationship between media and its consumer.

Deeper, the author thinks that because of the developing technology and tools, more and more people would enjoy the large-scale and public participation, which makes people feel like this is a new freedom and interest. However, actually, the freedom and interest are illusory. The politics and enterprises are still the barrier for public to aspire after new democracy by social revolution.

This makes me remember a TV serial named Our Democracy has been Hacked, the hero says that no one in this world is free, many choices people are making everyday makes people misunderstand they are free. Actually, you do not have power to choose your life, and change some situations.

Indeed, in my opinion, either social media or traditional media, they are just a method to get deeper connection in society. In the contrast, I have to admit that media does help people to strive for their democracy and right. Moreover, I believe that we could not repose our democracy on developing technology and tools, because the core to realize new democracy is still public.

This week, we will focus on the topic that is audience. With this topic, we could outline six aspects that are what is about the audience, a context and case study: television audiences from broadcast to post-broadcast, early theorizations of the ‘mass’ audience, active audience theories, fans and fandom, and the people formerly known as the audience.

If we pay more attention to our surroundings, it is not difficult to find out that there are many examples of these six aspects.

When you walk on the street, you will find out that there are more people who look at their phone to receive information rather than read newspaper and magazine.

Here, I would like to talk about the media effect because I think every media people should take care of the power of media. Media is powered than what people think. As everyone knows that there are billions people using internet and other new media, and the speed of spreading some information is faster than before. During the spreading, we could not avoid information to be changed by everyone who helps to spread information. Maybe, the information is not the original one when you hear about it. Just take China as an example, in recent years, the issue of the relation between doctor and patient is very serious. According some news that posted by many medium, some doctors receive dirty money from the family of patient so that they would take care of and cure the patient. Also, some news present that the family of patient harm doctor and nurse for many reasons such as the patient is sick heavily, could not be cured.

Whenever medium post this kind of news online, thousands people would comment of these news, expressing their opinions. Most of people actually do not know the truth of news, making mess that they believe and thought. One by one, there are many kinds of story burn from public.

Using media, everyone must be careful, or many problems would be generated.

Recently, I read more articles and information of film because I find out that I like media and film more than before. So in this blog post, I want to talk about dialogue in script. I believe that a good dialogue is a perfect way to let audience to integrate into film and TV serial.

From lots of articles I read and other information I receive from friends, I think there are five little advices I can post now.

The first point is that let your friends read aloud the script to you because when the writer read aloud the script that he or she wrote, the writer could not feel the mistakes in the script.

The second point is that browse through the script. When you find out that there are many big paragraphs in the script, you should better change that, because audience would feel boring and wearisome about long talking that looks like discussion and argument. This is a story, not a debate competition.

The third point is that outline characters’ name. In normal and natural talking, name should be omitted. We can remember, when we talk with somebody, especially which is a talking in two to three people, they would use other words such as you and hey to replace name.

Next, reduce hints of conversation tone in script because those hints are redundant. Moreover, the hints of conversation tone in script include gladly, merrily, sadly and angrily. If there are too many this kind of hints in script, to some extent, this prevent actress and actor to act.

In the end, do not use redundant dialogue that could not promote the development of plot, could not solve problems in plot, and could not reveal characterization in a new aspect.

This class, we focus on audio essay that I am confused for a long time. First of all, Professor Louis showed us a radio about sleep. This radio last more than 15 minutes, and I did enjoy the voice of broadcaster. And also, the music of this audio is very peaceful and slowly, setting off the topic that is sleep. Maybe because of the time, lots of students get comfortable, and they wanted to go to sleep. Actually, I had the same feeling too.

To analyze this radio as an example, I could talk about the elements firstly. Music, narration, SFX/spot sounds, interviews, atmos, sync sound, conversations are elements of this radio. Moreover, archival recordings, vox pops and phone call are also the elements of the radio.

To introduce the radio and let audience to understand what this radio focus on. So at the beginning, the broadcaster asks a question that is why we sleep. This question sounds boring, however, I think that sometimes the boring question could attract more attention from audience.

After this good example, we set with our group members in order to discuss the Annotated bibliography that we will submit next Wednesday. And in a week, I need to read 6 articles about initiative and write an annotated bibliography.