For this week reading, there are two articles about institution. One is named Making Public Television Social? Public Service Broadcasting and Challenges of Social Media, the other one is named Asynchronous Speed: Disentangling The Discourse of ‘High Speed Broadband’ in Relation to Australia’s National Broadband Network.
My group prefers to focus on the first article, talking about the public broadcasting system and the new media such as social media. Somebody thinks that traditional media, especially the public broadcast, will die in digital age. In the contrast, my group mates and I want to argue that traditional media will not die, and they are facing a big challenge that is to live with new media.
This article, Making Public Television Social? Public Service Broadcasting and Challenges of Social Media, investigates how the rising social media affects European public service broadcast (PSB). Also this article explores the encounter of “social” and “public” on three levels: the level of institution, professional practice, and content. Moreover, authors still focus on how the public service broadcast faces the coming challenges of social media. Finally, there is another important problem that is what the public broadcast can learn from social media for attracting young audience and makers.
All in all, this article and the author just want to indicate that public television will not die, surviving together with social media is the coming future.