This week, when I surfed on Weibo (Chinese popular social media), I was attracted and moved by some video advertising in Thailand.

Heartwarming Thai Commercial – Thai Good Stories By Linaloved

https://www.youtube.com/watch?v=_zwh9dPyidA

A Mother, A Daughter and A Pineapple

These video advertising in Thailand are excellent, touching every audience. In these two video advertising, it is easy to find out that Thailand is one of the countries with the highest level of creative advertising in the Asia Pacific region. According to some surveys, 85.25% of commercial advertising use the populace to act, and there is only 3.12% use star, idol and public figure. In my opinion, the biggest advantage of the video advertising in Thailand is that they good at talking moving and familiar small story with the populace, making people to resonate the story and characters.

Learning from these video advertising, I understand that do not always want to make grandiloquent story and movie, sometimes just the story that happens around people is the most moving and captivating.