Audience generally refers to people who hear and watch something such as movie, TV serial, and competition. However, in a broad sense, it refers to people who accept and receive something are public. For example, general consumer could be called as audience.
There are three articles for this week, and each article focus on different areas. For me, I interest in an article called rethinking ‘rethinking convergence/culture’. This talks about the relationship between politics, economy and media. Especially the writer supports that the cultural theory of the Neo liberal capitalism. At the head of the article, the author put forward that do not discuss interaction techniques but record media consumer, interactive relationship between media and its consumer.
Deeper, the author thinks that because of the developing technology and tools, more and more people would enjoy the large-scale and public participation, which makes people feel like this is a new freedom and interest. However, actually, the freedom and interest are illusory. The politics and enterprises are still the barrier for public to aspire after new democracy by social revolution.
This makes me remember a TV serial named Our Democracy has been Hacked, the hero says that no one in this world is free, many choices people are making everyday makes people misunderstand they are free. Actually, you do not have power to choose your life, and change some situations.
Indeed, in my opinion, either social media or traditional media, they are just a method to get deeper connection in society. In the contrast, I have to admit that media does help people to strive for their democracy and right. Moreover, I believe that we could not repose our democracy on developing technology and tools, because the core to realize new democracy is still public.
