The two articles for this week are quiet longer than before, and all of them are theoretical knowledge, that makes me spend lots of time to read these. Lots of information in these two articles so I will talk about some ideas that I think are interesting and worthy to be discussed.
To approach media text, there are two methods, semiotic and content analysis. In the explore 1.1, I do remember and agree with a sentence that is narrative text is a weaving together of different strands and processes. Normally, most stories use the format that is narrative. An attractive story has lots of factors to attract reader, making a good impression to readers. For example, the cartoon movie named zootopia narrates a typical story. A rabbit from village to city is for her dream that is to be a police, but lots of challenges is on the way to make the dream come true. Completed the task, rabbit has became a police, and fallen into a love with a fox who helped her during the time for task. It is a simple and small story, actually, but this film earns numerous amount of money. This success not only because the best developed technology but also the meaning that weave in the story. The racism is the main topic across the whole movie, making audience to feel the deep meaning in this small story.
Because I am still not understand the content analysis, the only topic I could discuss there is semiotics. Saussure thinks that sign is combined with physical signifier and immaterial signified, and sign is a social product. Indeed, all the signs we use in life now are based on the society, which means culture creates sign. To be more concrete, sign is a cultural creation. In the long history, human experience their life and different record different experience, in this way, numerous signs come out.