The last point in this weeks lecture was about how someone’s intent may be misinterpeted, misunderstood, or manipulated in some way. I think it sort of overlaps with media audience theories because it really depends on the individual who is viewing whatever content you’ve posted. They may be active, passive, or somewhere in between.

This not only applies to the online community, but I think in all aspect of commication in general – whether it be in the form of a conversation, an advertisement, films, television, articles, pictures…etc. The form in which messages are communicated, I believe, also has some bearing on how it taken by the receiver and since these forms are always evolving, developing, and changing, I think audiences’ approaches also chang simultaneously .

In general, I would say content producers have control over the encoding of messages, but I think the consumption and interpretation of these messages is quite ‘broad’ and meanings are ‘flexbile’.