Institutions

Institutions are organising structures of society that deal with social, cultural, political and economic relations, as well as the principles, values and rules that underly these relations. They cannot simply be ideas; they need to have a form (or a currency of some sort). Examples include the police, city council local government, education and journalism.

Marriage as a Social Institution:

  • Expectations
    • Values (e.g. monogamy)
    • Rituals – exchanging vows
    • Symbols – rings
    • Rights
    • Superstitions – unlucky to see the bride in her dress before the wedding
  • Legal framework/regulatory
  • Meta-institutional frame
  • Widely accepted practice
  • Cultural ‘rules’
  • Social recognition

Media institutions:

  • are enduring
  • regulate and structure activities
  • are ‘collectivist’
  • develop working practices
  • employees and people associated are expected to share values
    • e.g. sports journalist fired for his comments on ANZAC day
    • professionalisation and accreditation
    • qualifications that are necessary to be regarded in a profession
  • public is aware of the status

Institutional Characteristics:

  • Facebook
    • Way of life
    • Ubiquity/Interconnectedness – other apps will ask if you want to “share”
      • Raises the question of privacy
    • Advertisements from other things you have looked at on the internet show up on Facebook
    • Privately-owned
    • Differentiation between real life and the life people see on Facebook
      • Present a certain portrayal of yourself
  • Newscorp
    • POWER
      • Almost a monopoly
      • Channels
    • Status
    • Fair? Balanced?
      • Still needs to adhere to the standards of journalism
    • Vertically and horizontally integrated
    • Journalistic conventions
    • Code of ethics on their website – question the extent to which this is adhered to
    • Agenda-setting/framing
  • Google
    • Innovation
    • Social conscience
      • Do no evil
    • Mission: Organise the world’s information and make it useable and useful
    • Accessibility – global reach
    • Contemporariness
    • Google as…
      • a culture
      • a verb
        • brand connected to a way of doing things
      • googol – a number with 100 zeros
  • Community Media
    • Not-for-profit
    • Lo-fi filming
    • Lack of advertising – commercial aspect much smaller, if it exists at all
    • Content
      • Local focus
      • Passion-driven
      • Experimentation – taking risks
    • Diversity
    • Governance/regulation (or lack thereof)

Work Attachment

Notes about Media work attachment (spoken about in week 10 lectorial)

  • Minimum 1500-word report but often much longer
    • Serves to demonstrate learning experience through the attachment
  • Reflections in google drive – not on the blog or in any other public place
  • Best to get as much experience as possible while RMIT has you insured
  • Minimum 80 hours
    • Must be approved by Paul Ritchard
    • Then fill in form about attachment

Previous internships:

  • Australian Chamber of Commerce – events and communications team
  • Newspaper
    • Australian Financial Review
    • Shanghai Daily

Goals for future internships/work attachments:

  • Newspapers – The Age, the Herald Sun
  • Marketing & communications team – National Australia Bank, Telstra
  • Advertising agency

I’m so excited that this is a part of the degree and I can’t wait to start searching for opportunities!

“We Stand on the Shoulders of Giants”

According to Everything is a Remix: Part 2…

  • 74/100 films are remakes, adaptations, sequels of existing films
  • We as a society like the familiar
  • “The old into the new is Hollywood’s greatest talent”
  • Films are based on theme park rides, blogs, books and more
    • Films are also built on other films
    • Then told, retold, subverted, referenced
  • “Original” films are not really original
    • Most are genre films with standard templates
    • They also fit into sub-genres that have even more specific elements
  • Certain films reshape pop culture, but that still doesn’t make them original
    • e.g. Star Wars is very imaginative but most of the individual elements are sampled from elsewhere
  • “Creation requires influence”
    • e.g. influence from our lives and the lives of others

This short analytical film was one of our “readings” for week 11 of this course. Not only that, but it is highly relevant to the work my group is doing for our fourth project brief. Our focus is on adaptations and the concept that nothing is original changes the way we look at particular films, as well as other adaptations in other mediums. Our focus is on Romeo and Juliet, one of the most commonly adapted stories of all time. Everything is a Remix encouraged me to think about the differences between relying on an “original” as a source for the plot, characters and thematic elements of a story, as opposed to sampling specific sequences or features from a number of works for a particular purpose or effect. I think that the difference between a remix and an adaptation is that an adaptation more closely relies on its original as a template, whereas remixes tend to take more chances, experimenting with how different elements could be manipulated and to what effect.

Connections Between Classes

In my elective class, Rhetorics and Politics of the Contemporary World, I made a connection between what we were learning and the Media course.

Leith & Myerson reading:

  • “There are four ways of making a book. Sometimes a man writes others’ words, adding nothing and changing nothing; and he is simply called a scribe (scriptor). Sometimes a man writes others’ words, putting together passages which are not his own; and he is called a compiler (compilator).” … “Sometimes a man writes both others’ words and his own, but with others’ words in prime place and his own added only for purposes of clarification; and he is called not an author but a commentator (commentator). Sometimes a man writes both his own words and others’; but with his own in prime place and others added only for the purposes of confirmation; and he should be called an author (auctor)” (p. 152-153).
  • “There is no one who writes purely in his own words. Everyone writes with other voices” (p. 153)
  • “Voices always quote each other, and words belong to more than one voice at a time” (p. 153)

The above quotes screamed adaptations and remixes in my mind. Especially in the first quote, there are distinctions drawn about the role of a creator, at different levels. I think that people who create adaptations and remixes may fit into any one of the categories listed above, depending completely on the work produced, how much imagination the person has used, the degree of sampling and new ideas, and to what extent the source material has been changed.

This also brings back the concept of there being no such thing as an original idea, a topic explored in one of our Media lectorials. Thinking about the possibility of “words [belonging] to more than one voice at a time” is an outlook I had not previously given thought to, but it is very true. Just because one person says something first does not mean others have not thought the same thing or that these words can never be said again without “copying” the original speaker.

I think the debate surrounding adaptations and remixes will continue on for a long time to come because there is no clear line between inspiration and taking ideas. I enjoy finding connections between my classes, as it helps put into perspective the importance and scope of the concepts we are learning about.

Remembering to Notice

“I remember everything. I forget nothing. I write everything down so that later I’ll know exactly what happened.” – Thomas Klopper, The Book of Everything (by Richard Tulloch)

This past week, I have been working intensively on a play I am in, The Book of Everything. Being in the cast of a production has taught me so much about awareness and noticing, because I have to know myself and my surroundings well enough to be able to switch off my ‘ticks’, become my character and immerse myself in her world.

In the past week, here are some things I’ve noticed…

  1. Ordinary noticing:
    1. Our director told each of us about our acting ticks. Mine are that I play with my hair when I’m nervous and there are times when I get distracted and come out of character for a couple of seconds. When he told me my ticks, I was vaguely aware of them, but I had never actively stopped to think about them before.
  2. Marking:
    1. During each run, I made a mental note of all the cues to remember throughout the performance
    2. Each day we had a performance, I made a concerted effort to remember our pre-show cast rituals
    3. I thought about a key moment during each performance to tell the cast about afterwards, as part of a cast sharing tradition
  3. Recording:
    1. After each run of the performance, I wrote down each of the points our director made about things that needed to be changed or improved upon
    2. At the end of the process, I wrote down a number of things I learnt from being a part of this performance because I want to remember the people and the experience, and be able to look back on it during the rehearsal process for future productions I hope to work on

Brief 4: New Ideas (& Annotated Bibliographies)

Today, we each came to class with our annotated bibliographies and a much fuller understanding of where we wanted to go with the project. Our research made it much easier to think about the topic in more concrete terms, and our ideas flowed from there.

Here are our team meeting minutes from today to illustrate the progress we made on our project today and where we are now.

07/05/2015

    • Met up before media tutorial
    • Spoke about our research findings
      • Rob: remixing, copyright in relation to parodies, semiotics
      • Lucas: evolution of audiences and interpretation of meaning, semiotics
      • Emma: adaptations (literary works to films), semiotics
    • Discussed with Rachel how to narrow down topic
      • Texts > Adaptations > Literary to Film OR specific author
    • Further discussion of this within our group led to the decision to focus on the works of William Shakespeare
      • Modern adaptations
      • Twelfth Night – She’s the Man (film)
      • Romeo & Juliet
        • Shakespeare Play > Modern Plays > Movies > West Side Story Film and Plays
    • 2 separate parts
      • Basics of adaptations and remixes (Rob – interviews)
      • Romeo & Juliet – linked to West Side Story (focused on the differences between adaptations and the effect this has)

For next week, our task is to have something concrete to show for our research. For our group, this will be footage from the interviews Rob has set up, and a set structure for the website we will create, with the following:

  • Introduction to our group and the subject of ‘texts’, also introducing ‘adaptations’
  • Sections of the website
  • Planned content (which media we will use and who will work on which aspects)

Every week, as I get a better idea of where this project is heading, I am more and more excited to see the final product (artefact) our research will culminate in.

“Audience”

Personally, when I am working I sometimes get so caught up in what I’m creating that I forget that others will eventually see and (hopefully) enjoy my work. In my final two years of school particularly, I learnt the importance of keeping the audience at the forefront. At the end of the day, my ideas and intentions for my work mean nothing if I fail to clearly convey that to the receiver, or “audience”.

Who cares about audiences?

  • Advertisers
  • Commercial broadcasters, cable networks, etc.
  • Government policy makers – licensing accountability, censorship
  • Social scientists/psychologists, cultural theorists/media scholars – how media affects people in their daily lives

The target audience may completely change the content, the medium and the platforms used by advertising companies to sell a product.

Changing conceptions of audiences and consumers:

  • Broadcast to post-broadcast age
    • Characteristics of a post-broadcast era – changes in aesthetic sensibilities, audience practices, television institutions, technologies of production, distribution and consumption (and how to use them)
    • Rise in network culture
    • How we consume media – all around us, inescapable in the modern world
  • From citizens to consumers

“There are in fact no masses; there are only ways of seeing people as masses… a way of seeing people which has become characteristic of our kind of society… [a way of seeing that] has been capitalised for the purse of cultural or political exploitation.” 

We need to be conscious of how we position ourselves – cannot simply say, “I am better than you” because we all fall under the category of “the masses”.

Theorising the ‘active audience’:

  • Audience’s intelligence recognised by creators
  • Fans and engagement – they contribute in some way
    • Binge-watching television shows (becomes an obsession)
    • Creation of fandoms – keep up with every action of a particular person/band
    • Giving yourself over to the text by immersing yourself in another world and forming connections with characters
  • Stuart Hall’s encoding/decoding model (1980)
    • Communication is a gamble
    • Make short film – code mise en scene, characters etc. hoping audience will understand meaning – hoping they will interpret the same way as it was intended
    • Audience has to recognise, make sense of (by assembling) – happens subconsciously

Interpellation: the process by which individuals/readers are “hailed” (prompted by a text to recognise themselves as being a subject that belongs in a role) – Louis Althusser

Components of the Broadcast ratings convention

  • Exposure is the key element – how many people see an advertisement (challenge)
  • Can’t measure engagement after seeing advertising (limitation)
  • Accuracy of measuring – intensified in recent years but this is not a new issue (challenge)

Taste

  • “We are seduced by our own preferences; our likes and dislikes”
  • Different people like and dislike different things – broad range
  • Not inherent (not born with taste) – it is a result of what we grow up with

Without an audience, a work cannot be recognised and will not spark the action it intends to. Research into a target audience is also increasingly important, as we now live in such a world that the consumer decides what they want and companies deliver, as opposed to the other way around.

Aristotle’s “Poetics”

In our week 8 lectorial, a brief mention was made about Aristotle’s “poetics,” recognised as the first recorded attempt at literary criticism. I wanted to find out more about this concept and so I did some research and discovered the following.

Key terms

Aesthetics: a set of principles concerned with taste and the nature and appreciation of beauty

Poetics: earliest recorded dramatic theory, study of linguistic techniques in poetry and literature

Rhetoric: the art of persuasion

Aristotle branched away from Plato’s concept of mimesis and his belief that “art is an imitation of life.” Rather, he considered the purpose of a work in its context, and its social importance.

Among other concepts, Aristotle placed a focus on:

  • The purging of emotions while watching a tragedy (known as catharsis)
  • The reversal/turning point in a plot (peripeteia)
  • The emotional appeal to an audience (pathos)
  • Extreme pride or self-confidence (hubris)

Aristotle’s Elements of Tragedy

  • Plot
  • Character
  • Thought
  • Diction
  • Melody
  • Spectacle

Essentially, the content and the form are equally important in conveying meaning and eliciting a response from an audience.

Brief 4 Progress

So far, my group’s work for brief 4 is on track. When we (Rob, Lucas and I) first read the brief, we were quite confused about exactly what we were being asked to do. Brainstorming really helped us to get our ideas together and think about ‘texts’ as more than just the written word. Rather, for this task, we will adopt the definition that texts are anything that convey meaning. This could mean, for example, films, radio, novels, etc.

20150430_135235

Ideas so far:

  1. Explore how modern day texts are still influenced by ancient texts.
  2. Comparing and contrasting texts before and after the internet.
  3. Historical timeline of the changes in media (text) forms

In the next week, we’re going to work on clarifying our ideas and thinking about them more pragmatically.

Everything is Story; Story is Everything (Narrative)

We grow up believing that narrative is an imperative element of media; mainstream movies, television shows and songs support this idea.

In its most basic sense, narrative is the telling of stories. It is the (commonly linear) structuring of existence into a form which we can “comment on and amplify”.

From infancy, we are told stories, both true and fictional. Our parents reading stories to us is how we learn to speak and to read, and in turn this shapes everything we do. Telling stories is what separates us from every other species.

The basics of narrative include:

  • Causality: the logical progression of events, e.g. flying Melbourne to Sydney cannot happen unless you are somehow in Melbourne first
  • The 3-part model of storytelling:
    • Character development – learning about characters, how they’ll react in different situations and how they change over time; becomes more complex as we learn more about the character
    • Plot – chronological sequence of events, usually based around action (what happens, who carries out the action, who it happens to)
    • Resolution – the ending is the natural result of the plot

…and the 7 types of stories are:

  1. Overcoming the monster
  2. Rags to riches
  3. The quest
  4. Voyage and return
  5. Rebirth
  6. Comedy 
  7. Tragedy

These types of stories are seen again and again in different contexts with different characters, but ultimately the same plot thematically.

In class, we mapped out both the emotional intensity:

20150504_162121_resized_1

and character prominence:

20150504_162157-1_resized_1

in well-known films. My partner, Maggie, and I chose Cinderella. When other groups drew their graphs on the whiteboard, we discovered there was a prominent trend in emotional shifts at different points in the plot line.

On a closer level, patterns of representation often enable viewers to guess what will happen before the action actually happens in a scene, e.g. closing bathroom cabinet mirror to find someone standing behind you with a knife. This expectation can be subverted to create an interesting plot twist and keep viewers interested.

I personally believe that creating meaning from everything we see is an innate part of being human. Even if there are no clear plot points, as in the film we watched in the lectorial, there are loose connections between elements that we (the viewers) may interpret in our own ways. 

As we saw in class, even experimental films that do not follow the conventional plot progression of mass media, tell stories in some way or another. In the film, titled “We have decided not to die”, there were three distinct and separate sequences, each of a different person.

We Have Decided Not to Die

Non-narrative?

  • There is no context for why people are where they are, doing what they are doing
  • Characters are props in the film
  • Blunt transitions from one person to another
  • Focus on visual elements and mood rather than story
  • No beginning or end apart from a cut and music starting (no reason/causality)
  • Nothing explicitly stated, no explanation – have to guess meaning for everything
  • No emotional levels – constant chaos

or Narrative?

  • Title: We have decided not to die – gives meaning to scenes and aims to characters
  • Climax during each scene (action)
  • 3-parts: birth, in between, death (headings are sequential)
  • Similarities between characters formed their collective character development
  • Thematically characters were connected – patterns of representation (breaking out, jumping)
  • Snapping from one place to another gives the sense of a journey taking place

This was yet another intriguing class that took common, everyday material, and asked me to think about it in a new way. Every day I see and hear stories unfolding at different speeds, in numerous forms and in a plethora of contexts but I hadn’t really considered these stories beyond their content and my surface level reaction. After this course, I don’t know if I’ll ever be able to watch a movie or even have a conversation without Media 1 concepts springing into my mind.