This semester a subject of mine was Pop Culture, during this subject we learnt about how mass media takes over the world and how we are (essentially) being brainwashed by every single thing we partake in. I mean, there are advertisements everywhere you look!
I was reminded of this during this week’s reading. That companies are corporate soul-suckers that do everything they can for you money.
But then… they’re not.

I would love to take this degree into advertising myself, which means that I will become that person looking for the best place to advertise. And… the school system is genius. (I mean it’s obviously bad because it brainwashes the kids who are too young to see through the charm of well delivered marketing). But, it’s also brilliant. These people have found a way to get a win-win (to a degree) situation. The school gets funding which means the children get a better education, and the companies get life-long loyalty from a very young age!

Another key point I got out of this reading was the idea of directing attention. This, coupled with the focus of attention in Project Brief 4 really brings out the key idea of who get’s attention and why.
I think the form of attention presented in the initial story is the unavoidable kind, the way that each company has just spread their marketing all over a compulsory space makes it impossible to ignore. Which goes back to my above point… the marketing is genius.