April 17th 2020 archive

17
Apr
2020

Post Four: pushing the idea

categories: Social Media Study

POST FOUR – ASSIGNMENT #2

As you can recall from my last post, I have officially launched my small “business” online and have made moves to slowly but steadily create a following. I still am yet to have made a sale on any of my items, but after much investigation I realise that this is extremely common and I shouldn’t be stressed. As said in an article by Alyce Cowell,

“Fail to prepare, prepare to fail. If you’re anything like me, you’ll want all the junk removed from your wardrobe and all the cash in your bank account, without having to do much at all. Unfortunately, this isn’t really possible – I know, because I tried it already. Just like most real-life companies, you have to actually put in some effort” (Cowell, 2018).

However, with the affordances of Instagram and a sense of community online, starting up a business can be much easier than you think.

I so far have a total of over 200 followers now, with it not even being two weeks since my official launch. My engagement has gone up quite significantly, with my impressions on my account doubling! But what exactly is an ‘impression’ on Instagram? Tom Law from Oberlo explains that it is “the total number of times your content is displayed to people on Instagram, including repeat views” (Law, 2019). That means that whenever your post is displayed on someones screen, it counts as one impression. My impressions now stand at 1,130 when only a few days ago they were at 551. This to me is great feedback, as it shows people are seeing my content quite often and frequently.

One thing that I wanted to improve, even in the slightest was gaining more Australian followers. I am pleased to announce that my Australian following has gone up by 3% and my American has gone down by 8%. Now, 20% of my followers are Australian and 80% are not. I have achieved this by finding similar Australian accounts and following their consumers. This is a small win and I hope to get it up to at least 50% Australian in the next month or so.

Here are some more figures for this week:

  • 261 people have access to viewing my content (which is interesting since this is more than how many people follow me).
  • 306 profile visits in the last 7 days (up by 71)
  • 48% of my followers are 18-24 which is down 2% from my last post.
  • There are now more 25-34 year olds following me.
  • My most popular post stands currently at 131 views. However, only 22 people have liked the post, with one comment and one reply. Something exciting, nevertheless, is the fact someone has pressed the ‘save’ icon on this post – meaning they want to come back to it later and may be interested in it. You can see this above where it has “post insights.”

REFERENCES:

Cowell, A 2018, “How I Used Instagram to Sell My Wardrobe,” Fashion Journal, accessed 17 April 2020, https://fashionjournal.com.au/fashion/used-instagram-sell-wardrobe/

Law, T 2019 “How to Use Instagram Insights to Accelerate Your Growth,” Oberlo, accessed 17 April 2020, https://au.oberlo.com/blog/instagram-insights-guide