In spite of my best efforts, I couldn’t find the Cannell video

Staffans — Transmedia Pitching 101!

• • Meet the brief
    • Don’t try and force an idea you already had into a brief that doesn’t fit it
    • Following a brief’s specifics can actually open up a lot of new possibilities and lead you down new and exciting paths – be flexible
  • Wise up on your target
    • What do they need from you? Are they a niche web streaming service? Are they North Korea? Is this a scam to harvest your organs and give them to world elites down at Bohemian Grove? Anything is possible
  • Connect everything
    • Your various media should have grown together from the ground up and be carefully examined to ensure that the enrich the story and encourage the audience to explore it
    • And if it doesn’t actually enrich your universe but just sounds cool? Ditch it. There’s plenty of time to sound cool and say things that mean nothing but this is not the place
  • Find your twist
    • This seems more specific to the requirements of the Russian panel, but who doesn’t love a twist?
  • Crush it
    • It’s all in the delivery. You’re storytellers for goodness sake – it’s your craft!