This could end up meaning something to someone; they’ll remember it as if it were real. Be aware of that, honour it, and give everything you can to make the experience as thorough as possible
People take things to heart
Beware of your (wonderful, wonderful) community: they are too smart for their own good and you have to be prepared to be surprised by them
Know how to improvise. In other words, personally, dredge up all the lessons you learnt in that after-school children’s drama program and “yes, and” the shit out of your participants
Snow peas are not a subtle snack. Everybody can hear you chew them
A good ARG changes and grows with audience participation. Something might not work, or really work, or work in an entirely different way to what was expected. Pay attention to this
People love prizes. Give them crap to take home
In spite of my flippant language (it’s the only way I can take notes and is terrible) and limited notes, I learnt a lot and was really glad we got a chance to hear from Ben