Day – Web Series: Four things to ask yourself before starting

• How is my project unique to the web?
  • Online storytelling is not the same as television
  • The internet affords the opportunity to tell stories about people who networks would never consider interesting
    • A note: this was written in 2009 and before the fascinating convergence of television and online storytelling better known as Netflix
  • Break with traditional narrative. You can do whatever you like on the internet. Be whoever you want to be. Live the life you’ve always dreamt of.
• How is my web series unique to me?
  • No matter how bizarre and niche you are, on the internet you will find people in that niche and who appreciate the authenticity of what you’re producing
• Who is my audience and how will I reach them?
  • Know them. Know what they like and where they go to find it
  • Online audiences crave convenience
• Do I know what I’m getting into?
  • You’re gonna be broke
  • No-one’s going to watch what you make anyway
  • Womp womp

Keck, King – Give the people what they want: niche web series as sustainable filmmaking

• You can make it, but you still need to get an audience from someplace
  • You’re looking for them, but are they looking for you?
• Know exactly who your audience is and cater to them. They’ll respect your integrity and tell their pals all aboutcha
• Influencers: less of a joke than we can comfortably admit
• There’s a void left by the networks’ ‘lowest common denominator’ approach that web series have stepped up to fill