At the State Library…

 

Up High

• Will Smith’s giant head (film advertising)
• Children’s Book Festival flag
• V&A Inspiration by Design advert on scaffolding
• Statues (is that media?)

On the Ground

• my backpack (Fjallraven Kanken)
• 50 Shades of Grey being read
• Biscuit packaging

Kanken cult all over town

Mid-Ground

• Two people sharing a phone to watch something
• Free Tibet rally — flags, posters
• Tram advertising
• Man studying with laptop and notebooks
• Carrefour bag

Back-Ground

• Tibetan chanting, national anthem
• Construction site (noises, signs)
• Omnipresent Melburnian coffee cups
• Shop signs, promotions e.g. travel adverts at Student Flights

Foreground

• Group writing on worksheets
• Clothing brands e.g. Cheap Monday, Acne

In Your Hand

• The worksheet
• Notebook
• Text from friend: “A bird just flew into my f***ing eye”
• Mum called, had a conversation about this great butcher outside of Daylesford

On the process of noticing…

Deliberate noticing is something I enjoy – I love people-watching, noticing patterns (like the popularity of Kanken backpacks, which I admit I’ve fallen victim to), looking at the way they interact with their surroundings. That said, sitting down in the middle of the grass with a notebook and jotting down what I see felt forced. It was interesting and a little unnerving to see how saturated the world is with media, especially advertising, and I get the feeling that even though I saw a lot there’s even more that I missed. All I can say is that there’s a lot going on at one given time.