Here are some of the notes that Alex came up with for us to present to the class about our progress with our research into PB4.

Here are some exerpts from our notes….

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KEY QUESTIONS TO BE ANSWERED BY THE FIRST THIRD OF PB4:

What are media institutions?

What guides how institutions generate media?

How do institutions form an industry?

How does a media institution become a social institution?

What are examples of these theories in action?

PLAN:

Introduce the concept of Media Institutions ~~~ Define it.

Introduce specific institutions as a focus: Walt Disney, Marvel, DC, News Corp, ABC etc etc.

Discuss the relationship in Media Institutions between artists and businesses.

Discuss business mandates within Media Institutions.

Show how institutions influence and control the media they produce.

Demonstrate that a Media Institutions key focus is to function as a business and to generate profit.

Demonstrate that Media Institutions rely on being socially relevant to continue being a

successful business.

Demonstrate and explain how such businesses models then become

successful and why they were successful.

Proceed to explain that successful business models within institutions then

become copied and replicated in the same or similar manner among other

institutions within the same medium. Therefore forming an industry – moreover,

forming critical industry norms.

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