This week’s lecture took a “flipped-classroom” format, which required us to use the allocated class time to analyse material and complete tasks. This week we are looking at blog context, as well as its protocols and logics.

We were tasked with finding a blog that we like and relate to, and answer the following questions about it. The blog that I chose is The Happiness Cocktail, by Yaz Trollope.

Link: https://thehappinesscocktail.wordpress.com/

What do you like about it?

• Easy to navigate
• Bright, vivid and inviting
• Appropriate use of header imagery
• Interesting content: lifestyle, travel, beauty and book reviews

Why do you think it works well?

• The navigation of this blog in particular makes it incredibly easy for the user to sieve through the variety of content to find what they are specifically looking for. This can be found under the Menu feature on the left.
• The bright colours complement the general theme of the blog happiness. This is further exemplified by the tags on the posts that keep them organised (e.g. good food, good beauty, good travel, etc.). There is a general aura of positivity around this blog.

How does the author (or editors, publisher) use authoring, publishing and distributing in the online space to get an audience?

• Yaz attracts her target market by publishing a wide range of content across genres, such as travel, lifestyle, beauty, health and food. By doing so, her readership increases majorly because there is something for everyone.