NETWORKED MEDIA: ANALYSIS POST 3

The internet is a wide, wonderful, and fast-evolving place. In the words of Lovink (2012), “once the internet changed the world, now the world is changing the internet”. In the same way that the television is the electronic hearth of a modern day home, the internet is the catalyst for a modern day social life.

Instead of hardcopy party invitations, we create Facebook events. Instead of complementing our friends dress in real life, we comment on their photos. Instead of composing and posting a letter, we send an email. Instead of scouring a newspaper for information, we type a query into a search engine.

We are constantly and endlessly connected to the internet and every account on every platform somehow intertwines with the next.

Stephen Hill, in his book “The Tragedy of Technology” suggests that the “direction of change is a product of the particular alignment between the technological possibilities and the societies and culture that exists”, which would mean that the technology that we engage with, the online media that is so heavily embedded in our lives, is a reflection of the capabilities of ourselves. As we develop, the means by which we communicate does also, hence why we are so technologically switched on, because our communicative devices are the same.

Looking back retrospectively on my week of constant blogging, I became hyper-aware of my Internet tendencies. As Internet culture has evolved, so have I. For example, as Facebook grew and developed into a social media application, the meme renaissance began, and features such as tagging became more widely utilised.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to toolbar