While doing some research for this week’s topic, I stumbled across this little gem.

I think it is so important to emphasise individualism when discussing audiences as no viewer is the same as the next. Everybody has their own beliefs and values and I think that this is the hurdle at which media producers are most likely to fumble. By assuming that everybody will consume media in the same way, producers open themselves up for a lot of heat, some viewers may be offended by an advertisement, while other’s are entertained.

It is essential to find a middle ground when communicating with audiences to create something that is informative, engaging, and credible.