THINKING ABOUT MEDIA

This week’s reading was based around what media is and about taking a theoretical stance on the topic.

David Gauntlett, author of Making Media Studies: The Creativity Turn in Media and Cultural Studies (2015) discuss the two ends of the media spectrum: media for the purpose of expressing creativity and media for the purpose of surveillance and exploitation.

He poses the discussion that two evidently do not interconnect harmoniously.

I think that media for the sake of self expression or entertainment is a beautiful thing. It’s extraordinary when people such as the filmmakers, photographers, writers, editors and cinematographers of the world are able to put forth their expertise, knowledge and ideologies to produce something palpable that can connect with varieties of people. It’s integral that the makers of the world can use media as a platform, and perhaps I’m biased as a young media producer, but creative expression is such a key aspect of our identities.

Media has been given a bad name by the use of propaganda through the centuries, capitalism, and misrepresentation of particular groups in advertising.

Media is so much more than ads for beer during the breaks of footy matches, media is more than the magazines in waiting rooms.

Media is a means of communication, expression, and a way of life.

WHO AND WHAT AND WHY

This week has thrust me into my own sense of self and left me questioning who I am and what I’m doing and why I’m here.

Last week we set 10 goals that we hope to achieve before completing our degree.

Simply graduating” was at the top of my list. I desired nothing less than to see my parents brim with pride at the ceremony.

Decide if Media is what I want to do with my life” was next. I wanted to be a journalist in Year 6 when I got an A+ on my reflective piece. I wanted to be a photographer in Year 8 when my brother placed his Canon EOS in my hands and taught me how to take photos. I wanted to be a Public Relations consultant when I was in Year 10 and I realised that companies had lost sight of how to advertise to their audiences. And now, in my dream university course, I’m questioning what I really want to do. Media has been the only constant for me, this is the field that I love, and hell, I’m good at this. This is all I’ve really been good at.

And a little further down the list:

To be more confident about myself and my passion“.

All of this self-doubt is so overwhelming sometimes, I think it’s about time to refocus and discover whether this is where I need to be, and if so, accept the fact that I deserve to be here.

Over Exposed

It seems almost impossible to escape the wrath of media, regardless of where you go or what you do.

We are constantly exposed – even over-exposed – to forms of media, whether it be for the sake of an advertisement or for entertainment purposes. Media is constantly screaming at us, begging for attention like a child, and it is through this that we develop awareness of the world.

I wondered into the Emporium and was bombarded by vivid advertisements for products as mundane as a soft drink and wondered about the correlations between advertisements and the actual products that they’re advertising. Like what is the direct link between a men’s facial razor and hiking in the mountains that was supposedly apparent enough to base an entire advertisement around? Ah, I see now. Men. Men shave their face. Men are manly. Manly men go hiking. In the mountains. Yes, of course, that ad makes perfect logical sense now.

Companies play on our preconceptions about who we are and who we desire to be. The average man desires to be manly, therefore purchases a razor to trim his facial hair that is advertised to make an average man such as himself significantly more manly. Manly enough to scale the face of a cliff, apparently. It’s smart marketing that gives unknowing men the falsity of a masculinity boost.

So why do we buy into these advertising ploys that companies spoon feed us through our handheld screens and televisions and the bellowing media that we are exposed to? You decide.

a) Because there is a sense of security in following trends. It’s cool to be in the know and aware of what is popular and what is out of season or obsolete.

b) We feel insecure – though we may not openly admit it – about who we are and how we look, therefore we allow the media to influence the way we see ourselves to the extent that it is upon this influence that we shape our identities and outward appearances.

c) There’s a lot of pressure on consumers to spend money on things when they are pitched to us in a specific way. When a beautiful woman holds something as unremarkable as a new model vacuum cleaner, the pressure is on to be that beautiful woman with that brand-spanking new vacuum cleaner. It’s a ‘shut up and take my money!’ moment. Smart business, really.

d) All of the above.

Project Brief 1: Media Self-Portrait

I feel that this collection of media artefacts best represents me in the way that I see myself. I am difficult to define as one sole thing, as I am far from that. I often find myself wanting to do or be two juxtaposing things at once, hence my inability to categorise myself.

Image 1:

This picture was taken at my favourite place, the lake behind my house. I find that this is the only place I can find serenity and think amongst the madness of day to day.

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Image 2:

Drawing has always been a means of escape for me. No matter how long I place down my pen for, whenever I start again I can just pick up where I left off.

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Image 3:

My chalkboard wall provides me with a huge scape from which I can brainstorm or simply express myself through art. Also, I really, really love my dog.

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Image 4:

I found this rat piece down a Melbourne lane, probably imitational, but nonetheless, a Banksy-inspired piece. Banksy has driven me to challenge myself as an artist and is the reason I ventured out into the street art style.

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Image 5:

I took this picture of my nephew when he was about 8 months old. He is such an enormous aspect of who I am and motivates me every day to be better not just for myself, but for him.

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Image 6:

My best friend passed away at the beginning of last year, and this picture at the creek near his house is one of the last memories I have with him.

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Video 1:

This snippet is a recording of my dad’s record player, playing the outro of “Hey Jude” by the Beatles. I have countless memories of my dad humming this to himself.

Video 2:

A close friend of mine lost her father almost 2 years ago, and inherited his beloved Chevrolet. As a classic cars fanatic, you can only imagine who excited I was filming this.

Video 3:

I recorded this video on the train one day, and fell in love with the way the colours of the graffiti surge past and contrast so starkly with the greenery.

Audio 1:
This is a reading from what is likely to be my favourite book, ‘The Five People You Meet in Heaven’, by Mitch Albom. However morbid it may be, I see so much truth in this passage.

Audio 2:

The sound of a kettle boiling has to be one of my favourite sounds, as I automatically associate that with the ease of sipping coffee.

Audio 3:

I started learning piano when I was 8 but only kept it up for a few years. I was sloppy at it, but I refused to give up on it until I had learned the Harry Potter theme song.

BLOOD IN THE GUTTER

I’ve always liked the idea that the world revolves around each individual’s existence; the idea that the reality that each of us have come to know would be completely altered with the addition or subtraction of any life. It’s always given me a falsity of significance, the notion that without me or without my best friend or without my childhood goldfish, the world – my world – would be entirely different.

And there is some sense in that. Without me, my parents wouldn’t have a third child, there’d just be a gaping hole between my oldest and youngest sister. Without my best friend, I wouldn’t know how to speak Macedonian and I wouldn’t be able to comprehend the act of putting someone else’s happiness before your own. Without my childhood goldfish, I wouldn’t have known how to look after another life and I wouldn’t have learned that goldfish can actually die from being over-fed.

I had this entire thought process on the train into uni while I was avidly reading “Blood in the Gutter”, by Scott McCloud, who suggests that we all perceive the world in a certain way as a result of the experiences of our sensory systems and that our perception is fragmented by what we know is real and what we think is real. McCloud is essentially proposing that the world outside of our own personal experiences ceases to exist if we don’t notice it or have an awareness of it.

Which is a thrilling thought when you consider that we know so little, but there is so much that occurs in the gutters that we simply “fill in”: there is so much knowledge that we could attain if we only paid attention.

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