Media is EVERYWHERE

Media consumption is everywhere. In just the small area I sampled of Melbourne’s CBD for Media lecture 2, in and around the state library, I noticed varying forms and usages. The most common forms of media I saw were smart phones and devices, particularly Apple products such as: iPhones, iPads and iPods.

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Above eye-level (up high) I could see advertisements on shops and trams, a film poster of Margo Robbie for “Focus” (although it omitted the title), children’s book festival banners and exhibition signs hanging around the outside of the library.

On the ground I saw flashing “open” signs designed to gage attention, people crouching with cameras to take photos.

At eye level I saw many, many people on their iPhones, listening to their iPods, there were branded t-shirts and also a Tibetan demonstration was happening on the steps

In the background I saw people reading books and magazines, gazing at exhibition signs and statues to read the text, I smelt and saw people eating McDonalds, I heard traditional tibetan songs (that must have been well-known as all were singing along) there were also signs hanging around the protesters necks to raise awareness and commemorate the lives of tibetans whom have self-immolated and died in protest to China.

In the foreground/ In my hand I was given a pamphlet about the tibetan protests after I spoke with one of the leaders in order to gain more insight, I saw a big chess board (to encourage social face-to-face interaction? An element of pre-modern media consumption?) and I also saw many information brochures inside the library.

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